OOhh private label: Tailored design solutions with responsible production at the core

07 November 2025 | Lübech Living

• Focus on sustainability
• Shop furniture
• Design
• Home accessories

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Lübech Living is experiencing growing interest from both Danish and international brands seeking to differentiate themselves through aesthetic and responsible design.

In a time when retail customers demand unique products, compelling storytelling, and responsible production, private label has become an attractive opportunity for brands and retailers looking to stand out.

At Lübech Living, private label is one of their strengths, enabling brands to combine aesthetics, functionality, and responsible production.

Design tailored to your brand universe

Private label at Lübech Living is a close, creative process, where products are developed in collaboration with the client to perfectly align with their values, identity, and visual expression.

"Private label products are not just design items—they tell a story of responsibility that strengthens the brand’s position and meets the growing demand among conscious consumers," says Susanne Lübech, Founder & Creative Director at Lübech Living.

Amalie Rosalie: Design adapted to a modern care brand

A strong example of a successful private label collaboration is the partnership between Lübech Living and the Danish brand Amalie Rosalie.

In this collaboration, Lübech Living redesigned OOhhx’s Wave Design. The result is a customized soap tray that enhances the product experience while creating a cohesive visual identity across Amalie Rosalie’s range.