Lübech Living at the Sustainability Festival: Consumers want more than just interior design

06 October 2025 | Lübech Living

• Focus on sustainability
• Shop furniture
• Design
• Home accessories

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The festival highlighted climate action, the green transition, and the political considerations that come with it. Lübech Living shares their experiences and reflections from their stand.

Lübech Living recently participated in the Sustainability Festival in Aalborg, and one thing became clear: consumer interest in responsibility increasingly demands unique, handmade, and sustainable interior products.

When consumers experience products from OOhh Collection, Vance Kitira, and UASHMAMA firsthand and learn about material choices, production methods, and sustainability, it becomes evident that the demand far exceeds what many retailers currently offer. There is a clear gap in the market: retailers are not only missing out on potential revenue but are also slowing down the green transition within the interior industry. It is important to remember:

When consumers cannot find products that align with their values, they are not motivated to buy.

Retailers lose potential sales while the industry continues along environmentally harmful trends.

As a company working with sustainability, we hope that retailers will better tap into the vast potential in the market.

What we took away from the festival
Consumers are willing to buy and invest in products with soul – items created with care for the environment and carrying a story. These products offer value on many levels, far beyond aesthetics alone.

A call to retailers
Lübech Living’s message to retailers is clear: Make more room on your shelves for sustainable products. Doing so will not only open the door to a new customer segment and increase sales but also provide the joy of offering goods that make a real difference for both people and the planet.