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Aesthetic products brought a sense of calm to the SS26 fairs
arrow_backTo the overview17 February 2026 | Lübech Living
When tactile materials, muted tones, and organic shapes transform busyness into calm. At this season’s fairs, Lübech Living experienced something truly special. Many visitors remarked on how serene and inviting their stand felt – a feeling that drew them in and made them pause.
And this wasn’t by chance. Susanne Lübech, Founder & Creative Director of Lübech Living, explains:
"Through OOhh products, we work consciously with colours, materials, and shapes. OOhh paper pots are an example of how tactile surfaces and natural tones combine with organic forms to create an aesthetic experience that also brings balance and harmony."
The result was a stand where visitors could take a breath and be inspired by how colours, shapes, and materials influence the overall atmosphere.
Design and atmosphere
The experience at the fairs underlines that design is not only about appearance, but also about the feeling and mood it creates. For retailers and interior architects, it serves as an important reminder of how thoughtful design and conscious material choices can elevate any space.
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Lübech Living
A world of sustainable experiences
Lübech Living was founded in 2006. We work within the business of interior, lifestyle and home decoration. The core idea of Lübech Living is transparency.
Stunning, sustainable, handmade
All products are handmade and produced under sustainable conditions. We are well known for our design, style and quality. Lübech Living design and produce our own brand OOhh and OOhhx, we work as the European distributor for Vance Kitira Candles and we are the Nordic distributor for the well known Italian brand UASHMAMA.
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