Articles

OOhh wants you to look behind the products

arrow_backTo the overview

07 October 2025 | Lübech Living

Right now, Lübech Living is running a campaign encouraging people to look behind the products. It’s about exploring what a product is made of, how it is produced, and the values it represents.

A product may look beautiful on the surface, but its true value only becomes clear when you look behind it. What is it made of? How was it produced? Who created it? And what happens when it is no longer used?

When you start asking these questions, a whole new value emerges, and the experience with the products becomes more meaningful.

OOhh paper products – more than just design

The OOhh Collection is not only about aesthetics but also about responsibility and thoughtfulness. Each product carries a story that enriches the experience:

🌿 Made from 100% recycled paper
🌿 Handmade in a fair-trade women’s project in Sri Lanka
🌿 Produced responsibly & using solar energy
🌿 Fully biodegradable
… and much more.

Space for the story

Because the story behind the products is so important, Lübech Living primarily collaborates with smaller retailers. Here, there is time and space to share the story with customers and give them an experience that goes beyond the purely visual.

Looking behind the products is discovering their true value. And ultimately, that is what makes design truly special.

More articles from Lübech Living

This article is written by:

Lübech Living

A world of sustainable experiences

Lübech Living was founded in 2006. We work within the business of interior, lifestyle and home decoration. The core idea of Lübech Living is transparency. 

Stunning, sustainable, handmade
All products are handmade and produced under sustainable conditions. We are well known for our design, style and quality. Lübech Living design and produce our own brand OOhh and OOhhx, we work as the European distributor for Vance Kitira Candles and we are the Nordic distributor for the well known Italian brand UASHMAMA.

We do everything for a reason
Everything we

See profile

Meet us at Formland Spring 2026

Søren Lübech

Founder / Head of Sales

Lübech Living

Søren Lübech

Susanne Frost Lübech

Founder / Creative Director

Lübech Living

Susanne Frost Lübech

Trine Rødgaard

Sales

Lübech Living

Trine Rødgaard

Vita Vibeholm

Lübech Living

Vita Vibeholm

keyboard_arrow_up