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OOhh reinvents a design classic in Zero Waste material
arrow_backTo the overview06 January 2026 | Lübech Living
As part of SS26, OOhh presents the new Terra collection – a modern interpretation of the terracotta pot, a classic in design and interiors, known for its warm, natural tones and timeless, handcrafted expression.
At first glance, OOhh’s Terra pots appear to be raw, warm clay pots, but they are actually made from the brand’s well-known Zero Waste Paper, now enhanced with a multidimensional technique that adds depth, texture, and natural volume to the material.
The material is produced from locally sourced paper waste in Sri Lanka and transformed into a beautiful alternative to traditional terracotta. The result is a product that combines the familiar aesthetic with sustainable properties.
The collection captures both a visual and values-driven zeitgeist, where classic design meets innovation, and where form, function, and the planet are considered together in a cohesive solution.
"With the Terra collection, the goal has been to preserve the familiar, earthy expression while translating it into a more responsible material. It has been about respecting the classic, while also showing that design can evolve with consideration for both function and the planet," says Susanne Lübech, Founder & Creative Director at Lübech Living.
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A world of sustainable experiences
Lübech Living was founded in 2006. We work within the business of interior, lifestyle and home decoration. The core idea of Lübech Living is transparency.
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All products are handmade and produced under sustainable conditions. We are well known for our design, style and quality. Lübech Living design and produce our own brand OOhh and OOhhx, we work as the European distributor for Vance Kitira Candles and we are the Nordic distributor for the well known Italian brand UASHMAMA.
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