Activity programme
for Monday 26 January

E-commerce is moving at a pace that makes even the algorithms sweat.
AI agents are shopping on your behalf, Chinese platforms are redefining speed across the entire value chain, and consumers expect lightning-fast experiences from brands they can trust.

In China, you can watch a livestream where an influencer sells more in 10 minutes than a Danish webshop does in a month. In the West, OpenAI and Google are testing universal shopping carts that let you buy across multiple stores—directly in chat. Meanwhile, Danish businesses are trying to strike a balance: between technology and trust, speed and fairness.

This year, E-commerce Trends 2026 zooms in on exactly that:
How AI and data are transforming the entire customer journey, what we can learn from shopatainment and ultra-dynamic value chains in Asia, and how economic trends are shaping Danish e-commerce now and in the future.

In this session, Anna Katrine Matthiesen, AI Director & Partner at Vertica, presents the key e-commerce trends for 2026 - offering both big-picture perspectives and practical strategies to turn trends into action for your business

Get ready for the season’s product and color choices with Pej Group’s commercial trends and color forecasts for SS26. This presentation provides a comprehensive overview of the zeitgeist, megatrends, and four trend themes - each featuring mood boards, color combinations, and concrete recommendations for purchasing, styling, and communication.

Trend Editor Mette Lykkegaard From brings years of experience in developing and presenting Pej Group’s trend materials at conferences and trade fairs. She delivers content with a strong focus on relevance for professionals in the interior industry.

Almeja Space is renowned for their handcrafted flowers—ranging from natural sizes to oversized creations—and counts brands like Tivoli, Montana, and Helmstedt among their clients. Now you have the chance to step into their creative universe and learn how to craft your own small paper flowers.

In this open workshop, you can create your own unique paper flower. Pin it to your clothes, wrap it around your wrist, tuck it into your bag, and help make Formland bloom even more.

Sisters Sine & Sara from Almeja Space will be present throughout the workshop, ready to answer questions and share tips and tricks along the way. There won’t be formal teaching, but you’ll find various guides to follow, dive into, and work at your own pace.

AI is evolving at lightning speed, yet many are held back by technical barriers, time constraints, or uncertainty: What should it be used for? How do you get started? And what should you watch out for?

AI is no longer confined to Silicon Valley or the headquarters of tech giants. It’s a technology already transforming how we work, sell, and organize—even in smaller businesses and retail stores. In this session, futurist Mathias Behn Bjørnhof highlights the concrete opportunities artificial intelligence offers for retail and small-scale producers. Not as a distant vision, but as something that can create real value here and now.

After years of inflation, crises, and caution, optimism is slowly making a comeback. Consumers remain mindful, but they are ready to start spending againjust with a bit more consideration. In this keynote, trend researcher Louise Byg Kongsholm offers a timely insight into how the economy, the spirit of the times, and consumer behavior are evolving - and why a “ketchup effect” might soon be on the horizon.

The focus is not only on trends and numbers, but also on the values, attitudes, and actions that drive us as people and consumers - and how these shape our choices, expectations, and the way we create growth

Almeja Space is renowned for their handcrafted flowers - ranging from natural sizes to oversized art pieces - and counts brands like Tivoli, Montana, and Helmstedt among their clients. Now you have the chance to step into their creative universe and learn how to craft your own delicate paper flowers.

In this open workshop, you can create your own unique paper flower. Pin it to your clothes, wrap it around your wrist, tuck it into your bag, and help make Formland bloom even more.

Sisters Sine & Sara from Almeja Space will be present throughout the open workshop, ready to answer questions and share tips & tricks along the way. There won’t be formal teaching, but you’ll find various guides to follow, explore, and work at your own pace

Come and discover the ideas behind the trend zone From Bloom to Fade

Learn how to fold and decorate your own pleated lampshade together with Pink Rose Lamps. Since 1975, they have been producing mouth-blown glass lamps with handcrafted, pleated lampshades made from hand-painted paper.

Sink your teeth into Bagsværd Lakrids and taste the handmade licorice that started as Christmas gifts for family but is now known nationwide.

The number of participants is limited to 20 persons per day – first come, first served.

A keynote on the store’s role as a cultural counterpoint in a time when retail faces the threats of uniformity, e-commerce, and aesthetic fatigue. The talk also highlights store employees as carriers of knowledge, experience, and aesthetics—and how their role can regain the status and respect it once held.

Trend researcher and lifestyle expert Mads Arlien-Søborg argues why stores should once again become local cultural hubs, created by passionate and dedicated people.