Explore plants through the senses in Greenhouse keyboard_arrow_down
Can you identify plants without using your sense of sight?
Do you change your plant choices when relying on your sense of smell and touch?
You’ll have the chance to test both in GREENHOUSE – Nature to the People in Hall K, where a special plant experience awaits.
The experience includes two different activities, one of which is limited to a maximum of 5 participants per session. Registration is not possible – spots are allocated on a first-come, first-served basis.
Minimalisme, nostalgi eller noget helt tredje? Boligtrends 2025+ [Danish] — Mads Arlien-Søborg, trendforsker keyboard_arrow_down
Hvordan kommer vores bolig til at se ud i de kommende år? Hvilke tendenser former vores indretning – og hvad inspirerer os mest lige nu? Fortid eller fremtid? Minimalisme eller dekoration? Kølige toner eller varme materialer?
Livsstilsekspert Mads Arlien-Søborg dykker ned i de vigtigste boligtrends, som vil præge danskernes hjem i de kommende år. Et foredrag spækket med aktuelle indsigter, skarpe analyser og masser af inspiration – uanset om du skal forny din butik eller din bolig. Gå ikke glip af det
Bliv klædt på til sæsonen efterår/vinter 25/26 [Danish] — Mette Lykkegaard From, trendredaktør, pej gruppen keyboard_arrow_down
Med pej gruppens kommercielle trends og farver til sæsonen klædes du godt på til at vælge de rigtige produkter i de rigtige farver. Foredraget indeholder både en beskrivelse af tidsånd, megatrends og fire trendtemaer med hver deres mood boards, farvekombinationer og konkrete anbefalinger til indkøb, styling og kommunikation.
Trendredaktør Mette Lykkegaard From har mange års erfaring i at udvikle og præsentere pej gruppens trendmateriale på konferencer og messer og sørger for at gøre indholdet relevant for aktører i interiørbranchen.
Det handler om blikfang [Danish] — Dekoratør Heidi Hocke, DEKOR keyboard_arrow_down
Det er mere vigtigt end du tror, at butikkens vinduer bliver udnyttet. Bruger du de rigtige farver til at fremhæve dine varer? Skal dit vindue skabe blikfang eller hvile for øjet? Uanset hvad du gør, så får din vinduesdekoration kunden til at huske din butik. Hør hvordan, når Heidi deler tips og gode råd.
Explore plants through the senses in Greenhouse keyboard_arrow_down
Can you identify plants without using your sense of sight?
Do you change your plant choices when relying on your sense of smell and touch?
You’ll have the chance to test both in GREENHOUSE – Nature to the People in Hall K, where a special plant experience awaits.
The experience includes two different activities, one of which is limited to a maximum of 5 participants per session. Registration is not possible – spots are allocated on a first-come, first-served basis.
TrendForecast: Fremtid og forbrug [Danish] — Julia Lahme, Trendforsker, Etnolog og CEO keyboard_arrow_down
Kom på forkant med fremtiden, når vi får besøg af trendforsker, etnolog og CEO, Julia Lahme, der med sit indsigtsrige trendforedrag, guider os igennem fremtidens mest afgørende trends, og giver indblik i, hvordan vi kommer til at reagere på AI, hvor meget miljøet påvirker os, og hvad der sker med vores forhold til vores boliger, til mode, vores kroppe, sundhed og alder.
Med oplægget får du indsigt i, hvad dine kunder kommer til at efterspørge – og hvordan du bedst møder dem dér, hvor de er på vej hen.
Liveshopping - en strategisk gamechanger for detailhandlen [Danish] — Benjamin L. Henriksen, CEO & Live Shopping Specialist, Let’s Go Live keyboard_arrow_down
I denne talk bliver du klogere på, hvordan live shopping på rekordtid er blevet en strategisk del af forretninger som Elgiganten, Normal, Smukfest og Babysam, og ikke mindst hvorfor og hvordan det også rimer på retail marketing – for gennem imponerende visningstider, vilde engagement rates og ikke mindst flotte omsætningstal kan man nemlig godt tilfredsstille både forbrugere og leverandører i bedste sendetid.
Benjamin tager dig ikke bare med op i den strategiske helikopter, men giver dig også en masse gode tips og tricks på det taktiske niveau, så du kan gå hjem med en fyldt live shopping-værktøjskasse og tænke: “hvorfor i alverden går vi ikke live endnu?”
How to know and connect with your customers — Jill Hawkins, futurist, fashion x health researcher keyboard_arrow_down
This talk is about one thing: how to build a real connection between what your customers need and what you offer – by tapping into culture, trends and simple human insight. When it makes sense, not just because it's a trend.
We’ll look at the basics of creative trends and insights: how to use them in a smart, relevant and no-nonsense way.
Jill Hawkins will share clear, creative ways to understand your customers – without paying for expensive research or sending out boring surveys (we don’t do those here).
Instead, it’s about asking the right questions in a way that feels natural and gets honest answers – useful for you and enjoyable for them.
This is not dry or overly academic – it’s funny, practical and full of real-life examples from both thriving and struggling businesses. Because in the end, we’re all human. And that’s the point: knowing your customer is about connecting human to human – not following every new trend blindly.
You’ll leave with simple tools, sharp ideas and new ways to ask better questions – so you can know your customer better and create stronger connections.
TrendForecast: Fremtid og forbrug [Danish] — Julia Lahme, Trendforsker, Etnolog og CEO keyboard_arrow_down
Kom på forkant med fremtiden, når vi får besøg af trendforsker, etnolog og CEO, Julia Lahme, der med sit indsigtsrige trendforedrag, guider os igennem fremtidens mest afgørende trends, og giver indblik i, hvordan vi kommer til at reagere på AI, hvor meget miljøet påvirker os, og hvad der sker med vores forhold til vores boliger, til mode, vores kroppe, sundhed og alder.
Trendtalk with Studie Flyhelsted keyboard_arrow_down
Join us for a brief insight into the inspiration behind the trend zone Nuova Nostalgia.
Yarn Sample Workshop with Kit Company + Tasting Experience with Casa Mags keyboard_arrow_down
Step into the world of traditional weaving with Kit Company’s (J7282) creative workshop in the Nuova Nostalgia trend zone. With colourful wool yarn and wooden boards, we create yarn wrapping samples – a sensory and meditative technique where you explore colours, textures, and old weaving traditions. Create your own miniature artworks rooted in the past, with a fresh eye on today’s aesthetics.
We’ll treat you to refreshing mocktails, stylish goodie bags, and a taste of the Casa Mags (E4230) universe – a curated blend of flavour, design, and function featuring brands like New Mags, Gridelli, Izipizi, and Pärlans.
The number of participants is limited to 20 persons per day – first come, first served.
Trend Talk with Anette Eckmann / Eckmann Studio keyboard_arrow_down
Is running a retail shop comparable to performing in a circus? According to Anette Eckmann / Eckmann Studio, the answer is yes. Join her daily trend talks in Hall E during the Formland trade show to explore the inspiring perspective.
In a time when simply opening the doors to your shop and waiting for customers is no longer enough, Anette Eckmann argues that attracting customers and sparking a desire to buy requires theatrical skills. Perhaps it’s even time to pack up your shop and pop up in unexpected places just like a travelling circus – to connect with a new audience through your unique act.
Retailment: Make shopping fun again — Stefan Nilsson, trend expert, journalist & gallerist keyboard_arrow_down
How can humour, creativity and unconventional experiences help bring customers back to the shops?
Swedish trend hunter and journalist Stefan Nilsson will explore this question by sharing a range of inspiring and entertaining examples from around the world where retailers are transforming shopping into a fun and memorable experience. Discover how lifelike robot horses, bread sculptures and unique events like dog portrait sessions can attract customers. And learn how play, laughter and surprise are efficient tools in reviving retail and create attractive shopping experiences that inspire and engage consumers.
Explore plants through the senses in Greenhouse keyboard_arrow_down
Can you identify plants without using your sense of sight?
Do you change your plant choices when relying on your sense of smell and touch?
You’ll have the chance to test both in GREENHOUSE – Nature to the People in Hall K, where a special plant experience awaits.
The experience includes two different activities, one of which is limited to a maximum of 5 participants per session. Registration is not possible – spots are allocated on a first-come, first-served basis.
Den colombianske smaragd [Danish] — Daniela Trifiletti, Founder and Director, Oro Muisca keyboard_arrow_down
Hør om den colombianske smaragd med dens ikoniske skønhed og unikke kendetegn, som gør den særligt eftertragtet på det internationale marked. Daniela Trifiletti har stor viden om den colombianske smaragd og du får indsigt i, hvorfor gemmologisk viden og certificering er så afgørende i international handel
Indlægget er især relevant for fagfolk i smykkebranchen, forhandlere og designere, der ønsker at styrke deres viden om ædelsten med fokus på sporbarhed og kvalitet.
See the exhibitors at Formland Autumn 2025
Explore the exciting Danish and international brands exhibiting at Formland Autumn 2025 from 17 - 19 August. The list is updated ongoingly.
Explore the new trend installations at Formland
Discover the inspiring trend installations at the Formland Autumn 2025 show from the extraordinary Trend Zone, to two unique Greenhouse installations, and three special Colour Totem installations by Designer Sarah Gottlieb. Also, the Speak Up stage is the place for new insights with experts sharing the latest within trend research, digital commerce and branding.
