Morning programme
9.00 - 12.30
The Future of Popular Culture Starts with K [in Danish] — Mads Arlien-Søborg, Trend Researcher keyboard_arrow_down
K-pop, K-beauty, K-food. Three letters that, in just a few years, have gone from niche to a global common language.
Trend researcher and lifestyle expert Mads Arlien-Søborg has travelled to South Korea to understand what is really driving this wave – not just as pop culture, but as a new way of thinking about culture, identity, and influence. Because South Korea doesn’t just export products. It exports a narrative. An aesthetic. A sense of “Korean cool”.
From skincare with snail mucin to Oscar-winning social commentary, from perfectly choreographed K-pop to kimchi in the fridge – it is all connected.
What can we learn from a nation that has turned “soft” culture into its strongest export, at a time when identity, values, and storytelling have become just as crucial as the economy?
Welcome to a journey into K-culture. Not just as a trend, but as the spirit of the times.
Analog ……a mood bar keyboard_arrow_down
In the midst of the fair’s vibrant buzz, we invite you into an analog sanctuary for the senses, materials, and forms. At our all-day moodboard bar, you can let your creativity flow freely.
Explore a curated selection of raw tiles, soft textiles, and inspiring colours. Combine your favourites on the moodboard and watch your next interior concept or upcoming collection take shape.
Take a break, feel the materials, and discover your common thread.
Støttet af Textilindustriens Hjælpefond
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Plant bingo with GASA GROUP keyboard_arrow_down
Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.
There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.
Trends, style & colours for AW 26/27 [in Danish] — Mette Lykkegaard From, Trend Editor, pej gruppen keyboard_arrow_down
Get prepared for the season’s product and colour choices with pej gruppen’s commercial trends and colours for AW 26/27. The talk provides a comprehensive overview of the spirit of the times, megatrends, and four trend themes – each with mood boards, colour combinations, and concrete recommendations for buying, styling, and communication. Trend Editor Mette Lykkegaard From has many years of experience in developing and presenting pej gruppen’s trend material at conferences and trade fairs. She communicates the content with a focus on relevance for professionals in the interiors industry.
Få mere ud af dine sociale medier [in Danish] — Andreas Füchsel, Co-Founder, Post Office Social keyboard_arrow_down
Hvordan bruger du sociale medier effektivt som smykkeforhandler i 2026?
Med afsæt i erfaringer fra over 200 smykkeforhandlere og 3.000 lokale forretninger får du konkrete eksempler på det, der virker i en travl hverdag.
Du får inspiration til, hvilke typer indhold der skaber synlighed og salg, hvordan du kan arbejde med sociale medier sammen med dine brands, og hvilke enkle værktøjer der kan gøre arbejdet med sociale medier nemmere. Vi ser også på Ja tak og Live og krydrer det hele med friske input og eksempler fra branchekolleger.
Sting on paper — Marlene [@krudseduller] & Kristina [@krissvejstruppedersen] keyboard_arrow_down
Paper embroidery is one of the trends we see appearing again and again.
In this open workshop, we work with needle, thread, and paper to create Christmas cards where small stitches turn into decorative details.
The cards are prepared in advance, so you can jump straight to the fun part. Choose from different motifs, experiment with the season’s colour palettes, and discover how thread adds texture, depth, and a tactile quality to paper.
Støttet af Textilindustriens Hjælpefond
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Offline is the new luxury — Trendstefan keyboard_arrow_down
We see a shift where we don't want to be constantly online any longer. But what are we doing instead?
Trendstefan talks about dinner parties, craft workshops and look at how the fashion industry is going offline instead of doomscrolling.
Støttet af Textilindustriens Hjælpefond
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Afternoon programme
13.00 - 18.00
The New Home-Buying Journey – From Inspiration to Purchase [in Danish] — Mikkel Askvig, Marketing Manager, Boozt keyboard_arrow_down
Meet Mikkel Askvig, Marketing Manager at Boozt, as he shares the latest consumer and market insights and offers his perspective on the modern Nordic consumer.
Gain valuable insights into consumer expectations, purchasing behaviour, and the increasingly seamless shopping experience across home, fashion, sports, and beauty categories.
This session explores how data-driven insights can be transformed into growth opportunities, increased cross-selling, and stronger partnerships between brands and retailers.
Key takeaways include:
Insights into the latest consumer trends across the Nordic region
An understanding of how the customer journey is evolving across categories
Inspiration for turning consumer insights into commercial opportunities
Perspectives on how strong partnerships can drive growth for both brands and retailers
This session is relevant for professionals working in marketing, e-commerce, retail, or brand development who are looking for an up-to-date view of the Nordic consumer landscape.
Trendtalk with Studie Flyhelsted keyboard_arrow_down
Join us for a brief insight into the inspiration behind the Trend Zone.
Støttet af Textilindustriens Hjælpefond
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Workshop with L9236 B GREEN …..a. greenery keyboard_arrow_down
Create your own autumn wreath together with B GREEN using their beautiful Kaja iron ring.
Using seasonal natural materials, you’re invited to enjoy a creative and inspiring pause with a focus on aesthetics, craftsmanship, and community.
There are 20 workshop spots available, allocated on a first come, first served basis.
Støttet af Textilindustriens Hjælpefond
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The Human Compass: Designing for the Future [in Danish] — Rikke Skytte, Behaviour and Anthropology Researcher, Designer keyboard_arrow_down
At the intersection of anthropology and design, Rikke Skytte explores the hidden needs, values, and sensory drivers that influence our choices. Drawing on anthropological insights, she examines how the spaces and products of the future can create stronger connections between people and their surroundings, and why our humanity is becoming an increasingly valuable resource in a technology-driven future.
Støttet af Textilindustriens Hjælpefond
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Få mere ud af dine sociale medier [in Danish] — Andreas Füchsel , Co-Founder, Post Office Social keyboard_arrow_down
Hvordan bruger du sociale medier effektivt som smykkeforhandler i 2026?
Med afsæt i erfaringer fra over 200 smykkeforhandlere og 3.000 lokale forretninger får du konkrete eksempler på det, der virker i en travl hverdag.
Du får inspiration til, hvilke typer indhold der skaber synlighed og salg, hvordan du kan arbejde med sociale medier sammen med dine brands, og hvilke enkle værktøjer der kan gøre arbejdet med sociale medier nemmere. Vi ser også på Ja tak og Live og krydrer det hele med friske input og eksempler fra branchekolleger.
SWAG shopping in the lifestyle store of the future with Eckmann Studio [in Danish] keyboard_arrow_down
In this trend talk, trend hunter Anette Eckmann shares practical tools for creating a store with SWAG – one that attracts, engages, and sells. The stores of the future are not about the products on the shelves, but about being adaptable and daring to pivot in time. It’s about the ability to create something new – and about SWAG.
Gain insight into how you can transform your store into a cool, vibrant space that customers want to be part of.
Støttet af Textilindustriens Hjælpefond
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Panel discussion — A Material Turn — Fritz Hansen, Norr11, Bolia, Mikkel Huse Studio & AAU Design Lab keyboard_arrow_down
How do we redefine material responsibility and ‘imperfections’ and through design? This panel brings together designers, brands and industry voices to discuss materials, aesthetics, and responsibility. Grounded in real design experiments created by AAU Design Lab and Danish furniture brands, the conversation explores how production waste and imperfection can drive innovation—and what it takes to create meaningful change in the furniture industry.
Panelists:
• Fritz Hansen: Patrick Runge Clausen, Head of Sustainability and Compliance
• Norr11: Ludvig Kjærulff, CEO
• Bolia: Jens Nørgaard, Product Manager
• Mikkel Huse Studio: Mikkel Huse, Industrial Designer and Owner
• AAU Design Lab: Linda Nhu Laursen, Head of Design Research
Plant bingo with GASA GROUP keyboard_arrow_down
Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.
There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.
Industry Hacks: Inspiration to Strengthen Your Business [in Danish] — Stine Grubbe, Expert in Retail Optimisation & Visual Merchandising keyboard_arrow_down
A sharp and practical talk that draws on the best ideas from both retail and entirely different industries – where development often moves fastest and new approaches emerge. You will gain concrete examples of how to strengthen sales, assortment, marketing, and customer experience through external inspiration. At the same time, data is made simple and actionable, enabling you to make better decisions without advanced systems or technical expertise. The focus is on what you already have in your business – and how to use it more consciously and effectively in your daily operations. You will gain insight into how small changes can create clear results. Less gut feeling, more direction – and better utilisation of your potential.
See the exhibitors at Formland Autumn 2026
Explore the exciting Danish and international brands exhibiting at Formland Autumn 2026 from 16 - 18 August. The list is updated ongoingly.
Explore the new trend installations at Autumn 2026
In addition to a speaker program featuring the industry’s leading trend experts, Formland presents unique trend installations interpreting the season’s most important directions. Experience the exclusive trend zone created by Studie Flyhelsted in Hall M. Learn more about the concept areas and this season’s themes.
