Creative retailer leads the way in green transition: An inspiration for the industry

03 December 2025 | Lübech Living

• Focus on sustainability
• Design
• Home accessories

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The right in-store presentation can elevate the story behind responsible products and drive additional sales through inspiring visual displays.

When retailers demonstrate the potential of sustainable materials, it can help move the entire industry in a greener direction. This is clearly visible at Lübech Living, where traditional interior products have been replaced with responsibly made alternatives – without compromising on aesthetics or functionality.

Vivi, owner of Loppe & Co., shows through her creative styling how OOhh Collection’s sustainable materials can be used in decorative, commercial expressions that both strengthen the in-store storytelling and inspire customers.

Vivi has created a series of decorations where OOhh’s paper products and the collection’s recycled wool pieces come together in a natural and aesthetically cohesive expression. Her work with the OOhh pots, in particular, demonstrates how the tactile surfaces and serene forms of the products support an organic, Scandinavian look – while also being presented in a sales-promoting context.

At Lübech Living, it brings great joy to see how retailers work with the collections in practice:
"It’s one thing to design and talk about our responsible products, but to see them come to life in stores – and later in homes – is an indescribable joy," says Susanne Lübech, Founder & Creative Director at Lübech Living.