Ib Laursen

This season marks the beginning of a New Era, as our AW25 collection moves into new settings, inspired by the nostalgic atmosphere and the timeless, distinctive features of 1970s Scandinavian aesthetics.

Guided by our passion for timeless Scandinavian interiors, we are moving away from short-lived trends and instead focusing on creating homes with lasting beauty, meaningful aesthetics, and room for creativity. As a result, the collection includes both new additions and well-known favourites presented in updated colours and patterns that express the essence of autumn.

Explore inviting spaces such as a ceramic workshop, a reimagined kitchen, a Halloween table, and a wine bar – each carefully styled to highlight the collection’s versatility. These settings create a backdrop for both festive autumn moments and the quiet, cosy rituals of everyday life.

Look forward to a selection of ceramic mugs in seasonal glazes, new designs of our well-known ceramic houses, and a wide range of soft textiles and warm woollen plaids in autumnal colours. Decorative pumpkins and other carefully chosen details complete the seasonal mood in the home.

With New Era, the focus is on drawing inspiration from familiar expressions of the past to create a personal and unique atmosphere that – with a modern twist – feels just right for today.