A Unique Gift Concept with 11 Timeless Designs Covering 92 Professions and Countless Occasions – A Guaranteed Bestseller Your Customers Won’t Find Anywhere Else
Maya Soele® – Timeless Design with a Story
Maya Soele® creates unique wooden figures that celebrate both vocational trades and higher education – from graduation and apprenticeship gifts to presents marking a special professional milestone. The collection consists of 11 designs with versatile, generic titles, together covering 92 different professions – plus a wide range of occasions beyond professional life, such as weddings, christenings, and love celebrations.
Our bestseller, Maya Soele CARE, is the perfect choice for everything from weddings, christenings, and anniversaries to Mother’s Day, Father’s Day, and romantic occasions.
Every figure shares the same timeless Scandinavian design language, making them suitable for private homes, gift retailers, and professional purchasing environments alike.
A Personal Gift – Every Time
Each figure’s base and underside provide space for personal engraving – giving retailers the opportunity to offer their customers a truly unique and memorable gift.
Sustainability and Responsible Production
Crafted from FSC® 100%-certified oak and ash wood, sourced with respect for the environment.
Presented in FSC® 100%-certified gift boxes – without any plastic-based print finishes. While many gift boxes on the market use colourful printed images containing plastic, we have consciously chosen to avoid these to ensure a truly sustainable, plastic-free packaging solution.
Produced at a BSCI-certified factory in Vietnam, formerly part of a DANIDA development project.
BSCI (Business Social Compliance Initiative) ensures that manufacturing complies with international standards for workers’ rights, safety, fair wages, and decent working conditions – with respect for both people and the planet.
Multilingual and Tourist-Friendly
The packaging is printed in Danish, English, German, and Finnish, making the range highly attractive to retailers with international customers and tourist markets.
Proven Success
Featured on Denmark’s “Dragons’ Den” (Løvens Hule).
Over 3,200 units sold in just 18 months.
Only 3 returns and a Trustpilot score of 4.9.
High-demand products that retailers are unlikely to already have on their shelves.
Visit us at Formland Autumn 2025 – Stand F 5000 – and discover why Maya Soele® is a guaranteed bestseller for retailers who want to offer gifts with meaning, quality, and a story.
Meet us
Maya Hiort-Soele
CEO & Founder
Maya Hiort-Soele is the CEO & Founder of Maya Soele® – a Danish design brand creating timeless wooden figures for both vocational and higher education milestones. Our ambition is to become the leading brand for educational gifts that celebrate life’s major achievements. At the same time, our heart-shaped design, Maya Soele® CARE, has proven to be a top seller for weddings, christenings, love gifts, and special occasions. With a commercial leadership background in the financial sector and board education, Maya has built the company from the ground up, focusing on quality, design, and scalability. We are looking to expand our network of retailers across Denmark while also entering new international markets where the potential for our concept remains untapped – particularly in neighbouring countries.
Contact
Company profiles, product categories, and areas of interest are written and added by the suppliers and are not based on knowledge or assessment from Formland.