One Year After Dragons’ Den – Season 10: Ready for the Next Chapter

12 August 2025 | Maya Soele®

• Focus on sustainability
• Design
• Home accessories
• Branding supplies

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It’s hard to believe that it has already been a year since Maya Soele® stepped onto the stage in Dragons’ Den Season 10. The experience was not only a proud moment for us, but also a turning point that set the stage for our next big chapter.

Since the episode aired, we’ve seen a remarkable increase in brand awareness. We’ve welcomed many new customers – from private individuals to companies and educational institutions – and expanded our audience far beyond its original scope.

Maya Soele® began as a collection of graduation gifts for skilled trades, but today our timeless designs also celebrate academic achievements across higher education. Thanks to our use of generic titles, each figure can be gifted across multiple professions without losing its symbolic meaning.

We are now on the threshold of our export journey. With gift boxes featuring generic English titles and product descriptions in Danish, English, German, and Finnish, we are ready to supply to multiple European markets. At the same time, we are actively seeking new international retail partners who share our passion for meaningful, design-driven gifts.

The year since Dragons’ Den has been one of growth, product development, and preparation – refining our collection and creating more iconic designs that honour professional pride, personal milestones, and human connection.

We look back on our Dragons’ Den experience as a catalyst – not only for business growth, but for our belief that passion, quality, and a clear vision can create a brand that inspires and connects people across industries and borders.

Thank you to everyone who has followed and supported us so far. We look forward to taking the next step together – and to bringing Maya Soele® to even more homes around the world.