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Behind the Scenes: Meet Ashu, one of the artisan behind LAYA’s Products

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20 January 2025 | LAYA CPH

Ashu is one of the skilled artisans creating LAYA’s unique products in Nepal. Her journey began in a small rural area where job opportunities were scarce. As a young woman in a community with limited employment options, Ashu discovered her passion for craftsmanship but lacked the support and resources to develop her skills.

It wasn’t until she joined LAYA’s network of artisans that her life began to change. LAYA’s collaboration with women like Ashu has provided her not only with financial independence but also with a sense of dignity and empowerment. She was trained in techniques such as weaving and sewing bags and accessories, working with upcycled saris and hemp—materials that carry both aesthetic value and a sustainable purpose.

Ashu shares that her partnership with LAYA has enabled her to support her family and gain respect in her local community. Her work has not only transformed her own life but also inspired other women to follow her example and believe in their abilities.

Today, Ashu takes pride in creating products that are not just functional but also deeply meaningful. Every bag and purse she makes represents her journey—from a small village to a global platform where her craftsmanship is making a difference.

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LAYA CPH

LAYA Copenhagen is a design brand made for women who know what they want.
The collection is built from cashmere, dhaka textile, silk, and handwoven natural fibres — materials with character that carry the mark of the people behind them. Each piece is created in collaboration with Nepalese artisans, whose skill and culture are visible in every meter and every fold.
LAYA presents Nepal as it is: a source of extraordinary craftsmanship, living culture, and women with pride in their hands.
Design over decoration. Substance over noise.
Discover the new collection at Formland Autumn 2026.

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Jane Mejse

Creative Director

LAYA CPH

At the exhibition

Jane Mejse