Morning programme
9.00 - 11.30
The Future of Popular Culture Starts with K [in Danish] — Mads Arlien-Søborg, Trend Researcher keyboard_arrow_down
K-pop, K-beauty, K-food. Three letters that, in just a few years, have gone from niche to a global common language.
Trend researcher and lifestyle expert Mads Arlien-Søborg has travelled to South Korea to understand what is really driving this wave – not just as pop culture, but as a new way of thinking about culture, identity, and influence. Because South Korea doesn’t just export products. It exports a narrative. An aesthetic. A sense of “Korean cool”.
From skincare with snail mucin to Oscar-winning social commentary, from perfectly choreographed K-pop to kimchi in the fridge – it is all connected.
What can we learn from a nation that has turned “soft” culture into its strongest export, at a time when identity, values, and storytelling have become just as crucial as the economy?
Welcome to a journey into K-culture. Not just as a trend, but as the spirit of the times.
Analog ……a mood bar keyboard_arrow_down
In the midst of the fair’s vibrant buzz, we invite you into an analog sanctuary for the senses, materials, and forms. At our all-day moodboard bar, you can let your creativity flow freely.
Explore a curated selection of raw tiles, soft textiles, and inspiring colours. Combine your favourites on the moodboard and watch your next interior concept or upcoming collection take shape.
Take a break, feel the materials, and discover your common thread.
Støttet af Textilindustriens Hjælpefond
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Plant bingo with GASA GROUP keyboard_arrow_down
Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.
There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.
Trends, style & colours for AW 26/27 [in Danish] — Mette Lykkegaard From, Trend Editor, pej gruppen keyboard_arrow_down
Get prepared for the season’s product and colour choices with pej gruppen’s commercial trends and colours for AW 26/27. The talk provides a comprehensive overview of the spirit of the times, megatrends, and four trend themes – each with mood boards, colour combinations, and concrete recommendations for buying, styling, and communication. Trend Editor Mette Lykkegaard From has many years of experience in developing and presenting pej gruppen’s trend material at conferences and trade fairs. She communicates the content with a focus on relevance for professionals in the interiors industry.
SWAG shopping in the lifestyle store of the future with Eckmann Studio [in Danish] keyboard_arrow_down
In this trend talk, trend hunter Anette Eckmann shares practical tools for creating a store with SWAG – one that attracts, engages, and sells. The stores of the future are not about the products on the shelves, but about being adaptable and daring to pivot in time. It’s about the ability to create something new – and about SWAG.
Gain insight into how you can transform your store into a cool, vibrant space that customers want to be part of.
Støttet af Textilindustriens Hjælpefond
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Afternoon programme
12.00 - 17.00
Embarrassing Uncles — and What Else We’ll Need in an AI Future [in Danish] — Christiane Vejlø, Director, Futurist, and Author keyboard_arrow_down
A powerful talk on artificial intelligence from a human-centred perspective. A real eye-opener. About everything we must not lose — and everything we stand to gain if we make room for people while letting AI in.
AI comes with enormous potential. There are significant benefits to be gained for businesses, the public sector, and for ordinary people alike.
But right now, we must ensure that we get more from the technology than it takes from us.
In the future of life and work, we will still need qualities such as empathy, equality, democracy, love, relationships, doubt, randomness, friction, boredom, and even mistakes in order to exist as a human species. It is precisely these uniquely human traits that will become our greatest strength in an AI-driven future.
Why book this talk?
If you want to be surprised, entertained, and gain new insights. If you are curious about AI but also want to safeguard your employees, your culture, a healthy working life, and democracy. This is a talk that sparks philosophical reflection while inspiring optimism about the future.
Støttet af Textilindustriens Hjælpefond
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Trendtalk with Studie Flyhelsted keyboard_arrow_down
Join us for a brief insight into the inspiration behind the Trend Zone.
Støttet af Textilindustriens Hjælpefond
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Workshop with M9548 Nicolas Vahé …..a food lab keyboard_arrow_down
Step into a new Nicolas Vahé season filled with irresistible new launches across all categories – hard to resist, even if you tried.
Join us for a tasting and explore the latest flavours and food trends of the season. Experience the newest products, discover exciting flavour combinations, and find a new favourite among the delicious arrivals.
There are 20 workshop spots available, allocated on a first come, first served basis.
Støttet af Textilindustriens Hjælpefond
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Spaces and places that heal — Jill Hawkins, Trend researcher, stylist & psychologist keyboard_arrow_down
How can we design our homes, belongings and workspaces to improve health and longevity? In an era characterised by burnout, chronic pain and environmental disease, “everyday design” needs to be our new health partner, and we’re all responsible for making it happen.
Blending psychology, design and cultural trends with futures thinking, Jill’s talk will explain the potential for product and spatial design that can positively affect, connect and heal.
Sharing insights and inspirational stories, she’ll unpick why this shift is happening, and detail what it means for you: inspiring and guiding you to design and create spaces, places and objects that can help to heal and shape a healthier world.
Støttet af Textilindustriens Hjælpefond
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Strategies for digital commerce in a changing world [in Danish] — Carsten Rose Lundberg, Branchedirektør for digital handel keyboard_arrow_down
Digital channels are no longer a supplement – they are a strategic core. This presentation provides insight into how data, technology, and omnichannel strategy can support growth and efficient operations across platforms and departments in modern retail organisations.
Plant bingo with GASA GROUP keyboard_arrow_down
Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.
There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.
The New Consumer – From Transaction to Transformation [in Danish] — Trend Researcher at pej gruppen keyboard_arrow_down
The consumer has shifted. Not to a new trend, but to a new stage in the logic of consumption. Money is moving from things to transformation – from owning to becoming.
Based on pej gruppen’s new report on the transformation economy and Pine & Gilmore’s updated theory from 2026, the talk outlines the same fundamental movement across industries: travel, food, retail, health, and fashion. Everywhere, the same shift, the same logic – and the same demands on those who produce and sell.
For buyers and retailers, this has one clear consequence: what is placed on the shelf must not only be sellable; it must be able to justify an identity, create an experience, and support a transformation.
Gain insight into what this shift means for your category – and what it takes to be on the right side of it.
See the exhibitors at Formland Autumn 2026
Explore the exciting Danish and international brands exhibiting at Formland Autumn 2026 from 16 - 18 August. The list is updated ongoingly.
Explore the new trend installations at Autumn 2026
In addition to a speaker program featuring the industry’s leading trend experts, Formland presents unique trend installations interpreting the season’s most important directions. Experience the exclusive trend zone created by Studie Flyhelsted in Hall M. Learn more about the concept areas and this season’s themes.
