Activity programme
for Sunday 16 August

Why does Retsina taste wonderful on a balcony in Greece, but like something sour back home? Can the taste of food change simply by changing the surroundings? And why do your mum’s meatballs always taste the best? Can we taste memories?

When we eat, an explosion of sensory impressions is set in motion. Join chef and food consultant Rasmus Bredahl on a journey through your senses and gain insight into what happens in the brain when we eat. Discover how the brain can be influenced to enhance the dining experience, and learn how to apply neurogastronomy in your own kitchen. You’ll get nothing less than the secret to the perfect meal.

Along the way, there will be tastings and small sensory experiments.

Hvordan sikrer vi, at nye medarbejdere ikke bare starter – men også bliver?

Erfaringen viser, at faglighed alene ikke er nok. Når man starter på en ny arbejdsplads, er det relationen til lederen og kollegerne, der skaber tryghed, motivation og lyst til at udvikle sig.

Erhvervscenterchef Peter Ostenfeldt kommer og holder et kort oplæg om, hvad der konkret virker i praksis, når virksomheder lykkes med at fastholde medarbejdere. Med afsæt i mere end 10 års erfaring giver han indsigt i, hvordan relation, tydelighed og faglig udvikling hænger sammen – og hvad der gør forskellen i hverdagen.

Join us for a brief insight into the inspiration behind the Trend Zone.

Støttet af Textilindustriens Hjælpefond
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Become your own colour expert with CHROMALAB® and create your unique colour conditioner using the award-winning hair toning range, Chroma Molecules.

See how easy it is to mix your own toning treatment and how effortlessly you can maintain your hair colour at home.

Founder and colour expert Katrine Roborg will guide you through the entire process, sharing insights about the product and why personalised beauty is essential.

There are 20 workshop spots available, allocated on a first come, first served basis.

Støttet af Textilindustriens Hjælpefond
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Meet Mikkel Askvig, Marketing Manager at Boozt, as he shares the latest consumer and market insights and offers his perspective on the modern Nordic consumer.
Gain valuable insights into consumer expectations, purchasing behaviour, and the increasingly seamless shopping experience across home, fashion, sports, and beauty categories.

This session explores how data-driven insights can be transformed into growth opportunities, increased cross-selling, and stronger partnerships between brands and retailers.

Key takeaways include:

Insights into the latest consumer trends across the Nordic region
An understanding of how the customer journey is evolving across categories
Inspiration for turning consumer insights into commercial opportunities
Perspectives on how strong partnerships can drive growth for both brands and retailers

This session is relevant for professionals working in marketing, e-commerce, retail, or brand development who are looking for an up-to-date view of the Nordic consumer landscape.

In this trend talk, trend hunter Anette Eckmann shares practical tools for creating a store with SWAG – one that attracts, engages, and sells. The stores of the future are not about the products on the shelves, but about being adaptable and daring to pivot in time. It’s about the ability to create something new – and about SWAG.

Gain insight into how you can transform your store into a cool, vibrant space that customers want to be part of.

Støttet af Textilindustriens Hjælpefond
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A sharp and practical talk that draws on the best ideas from both retail and entirely different industries – where development often moves fastest and new approaches emerge. You will gain concrete examples of how to strengthen sales, assortment, marketing, and customer experience through external inspiration. At the same time, data is made simple and actionable, enabling you to make better decisions without advanced systems or technical expertise. The focus is on what you already have in your business – and how to use it more consciously and effectively in your daily operations. You will gain insight into how small changes can create clear results. Less gut feeling, more direction – and better utilisation of your potential.

Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.

There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.

The consumer has shifted. Not to a new trend, but to a new stage in the logic of consumption. Money is moving from things to transformation – from owning to becoming.

Based on pej gruppen’s new report on the transformation economy and Pine & Gilmore’s updated theory from 2026, the talk outlines the same fundamental movement across industries: travel, food, retail, health, and fashion. Everywhere, the same shift, the same logic – and the same demands on those who produce and sell.

For buyers and retailers, this has one clear consequence: what is placed on the shelf must not only be sellable; it must be able to justify an identity, create an experience, and support a transformation.

Gain insight into what this shift means for your category – and what it takes to be on the right side of it.