Safe and Shine

Number of employees



Herning, Denmark

Find us at

Safe and Shine, A new Danish design brand founded in 2022.

We believe that all generations want to be visible and safe in the traffic, when bicycling, travelling, walking etc.

We want to make smart and high-quality safety products for you and your loved ones.

We believe that safety can be stylish and casual. Therefore, design and functionality have our attention.

Safe and Shine is inspired by school-kids in Switzerland, who wear a mandatory reflector-band to make them visible and safe in the traffic.

In Denmark we use our bikes more than any other nation, we walk, and enjoy outdoor life even in the dark during winter.
We care for our loved ones and want to keep them safe in the dark.

It became obvious to us, that new and functional reflector products were needed.

Products that make us shine in the dark.

Meet us

Jane Vanting Davidsen


Jane Vanting Davidsen

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