at Formland Spring 2026

Lille Starut

Stand

D 3320


Little Starut is a colourful universe created for small people with big personalities. A place where curiosity, humour and playfulness take centre stage – and where colour isn’t something you limit, but something you invite in.
Here, children are free to be exactly who they are, inside and out. And parents get products that bring warmth, joy and a spark of fun into the everyday chaos.

Little Starut was founded on a simple wish: to create products that are practical, beautiful and full of colour.
An alternative to the neutral and predictable – a universe where prints, personality and playful details have room to live.
We believe children’s things should be joyful, charming and functional at the same time.
Our design philosophy is clear: products must stand up to real family life while adding a touch of imagination to it.

Colour creates play. Colour creates joy. Colour sparks ideas.
That’s why we work with a universe where children don’t have to choose between “boys’ colours” and “girls’ colours” – only between the shades that make them smile.
Our collections are built on colourful storytelling:
prints with humour, bright tones and a light-hearted expression that appeals to both children and adults.

For retailers, Little Starut is a brand that’s simple to present: clear colour stories, coherent design lines and products that stand out on the shelf.
It’s easy to create small shop-in-shop displays, visual stories and cohesive atmospheres – even in limited space.

Welcome to Little Starut
A universe that celebrates imagination in the middle of everyday chaos – with colour, warmth and a smile in the corner.

Meet us at Formland Spring 2026

Sofie Kirk

CEO and founder

Contact

Sofie Kirk

Sofie Bøcher Lindquist

CEO

Sofie has won the “Influencer of the Year” award at the Børn i Byen Awards in 2019, 2020, 2021, 2022 and 2025 — and there’s a reason for that. She shares life as a mother of three small children with honesty, humour and heart: the fun moments, the hard ones, the tiring days, the cosy pauses, the heartbreaking bits and the truly joyful ones. This also shines through in her many successful reels, where her humorous approach makes it easy for mothers to relate to the everyday situations she brings to life.

Contact

Sofie Bøcher Lindquist

Products at Lille Starut


Articles written by Lille Starut


Events created by Lille Starut


Company profiles, product categories, and areas of interest are written and added by the suppliers and are not based on knowledge or assessment from Formland.