Trend Zone • Hall J2

Explore the new trend installation & concept café at Formland Autumn 2025 from 17 - 19 August

 

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Nuova Nostalgia
Concept by Studie Flyhelsted

Nuova Nostalgia evokes a sense of love, safety, and happiness – a powerful longing that connects the past and the present with a modern twist. 

In a world of change and uncertainty, this longing creates a peaceful sanctuary. We seek stability in the familiar and the authentic – in the comfort of closeness. We stay true to traditions and old virtues that unites generations. We prep to sooth our minds – being prepared generates a sense of security and community. We go local, supporting sustainability and quality.

Thoughts behind the concept

The style is classic and romantic with a dreamy touch of adventure and poetry. We welcome nature indoors, and the Christmas spirit awakens with angelic music and hearts aglow. The doors to the great dining room are open – a space filled with tranquility and harmony. The Christmas table is set like a snow-covered landscape, its white shades beautifully contrasting the warmth of the surroundings. It radiates personality and history, inviting togetherness and celebration. 

The kitchen, tucked behind airy curtains, becomes a haven of connection and reflection. Here, generations gather to share the joy of hands-on creativity – a welcome escape from the digital world. This analogue, sensory haven brings mental clarity and celebrates stillness and the creative act. A direct path to the greenhouse and the nature grounds us, fostering a deeper respect for – and connection with – the power of plants.

The colours are rich and saturated, enveloping the senses. Materials range from soft velvet to raw, woven sisal and wicker. Patterns include lace, broderie anglaise, and lavish florals, adorning both textiles and wallpaper. The shapes and silhouettes are soft and rounded, contrasted by bold lines inspired by the 1980s. There is a clear Southern European influence running throughout – with roots in classical Italian design

What to experience at Nouva Nostalgia

Discover a unique and vast trend installation, visit the Bloom K flower studio, join workshops with Kit Company and trend talks with Studie Flyhelsted, and enjoy a delicious italian menu at the inspiring concept café, Bar Brazz.

 

Workshops

Nuova Nostalgia is not a fleeting mood – it is a true yearning for a more simple and joyful time. We embrace values such as authenticity and honesty, and we find peace in what is warm and familiar.

Welcome to the past as the new future.
Welcome to Nuova Nostalgia.

Talks and workshops on the Trend zone

Here you can see the overview of activities and talks on the Trend zone during Autumn 2025. No booking required. 

Sunday 2/2

Join us for a brief insight into the inspiration behind the trend zone Nuova Nostalgia.

Step into the world of traditional weaving with Kit Company’s (J7282) creative workshop in the Nuova Nostalgia trend zone. With colourful wool yarn and wooden boards, we create yarn wrapping samples – a sensory and meditative technique where you explore colours, textures, and old weaving traditions. Create your own miniature artworks rooted in the past, with a fresh eye on today’s aesthetics.

We’ll treat you to refreshing mocktails, stylish goodie bags, and a taste of the Casa Mags (E4230) universe – a curated blend of flavour, design, and function featuring brands like New Mags, Gridelli, Izipizi, and Pärlans.

The number of participants is limited to 20 persons per day – first come, first served.

Monday 3/2

Join us for a brief insight into the inspiration behind the trend zone Nuova Nostalgia.

Step into the world of traditional weaving with Kit Company’s (J7282) creative workshop in the Nuova Nostalgia trend zone. With colourful wool yarn and wooden boards, we create yarn wrapping samples – a sensory and meditative technique where you explore colours, textures, and old weaving traditions. Create your own miniature artworks rooted in the past, with a fresh eye on today’s aesthetics.

We’ll treat you to refreshing mocktails, stylish goodie bags, and a taste of the Casa Mags (E4230) universe – a curated blend of flavour, design, and function featuring brands like New Mags, Gridelli, Izipizi, and Pärlans.

The number of participants is limited to 20 persons per day – first come, first served.

Tuesday 4/2

Join us for a brief insight into the inspiration behind the trend zone Nuova Nostalgia.

Step into the world of traditional weaving with Kit Company’s (J7282) creative workshop in the Nuova Nostalgia trend zone. With colourful wool yarn and wooden boards, we create yarn wrapping samples – a sensory and meditative technique where you explore colours, textures, and old weaving traditions. Create your own miniature artworks rooted in the past, with a fresh eye on today’s aesthetics.

We’ll treat you to refreshing mocktails, stylish goodie bags, and a taste of the Casa Mags (E4230) universe – a curated blend of flavour, design, and function featuring brands like New Mags, Gridelli, Izipizi, and Pärlans.

The number of participants is limited to 20 persons per day – first come, first served.

Revisit the Trend Zone from the last Formland show

Inspirerende stand i Garden communitiet på Formland

Inspirerende stand i Garden communitiet på Formland

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