Analog ...a store
CONCEPT BY STUDIE FLYHELSTED
The curtains fall in a quiet, vertical rhythm, softening the space without making a sound. You step inside and sense a shift in tempo and atmosphere. Here, the soft meets the hard, the smooth and the rough, and in that tension something deeper and more authentic emerges. The spaces flow together and become a story of sleep, wellbeing, food, and beauty. Here, the sensing mind is activated – the one that feels, smells, listens, and associates.
The more AI expands, the more we crave what is clearly shaped by human hands: craftsmanship, originality, and imperfection – precisely because it cannot be automated.
We move toward the analogue – not longing, but resistance.
Thoughts behind the concept
The analogue is not a product. It is a relationship to an object.
We do not buy a vinyl record. We buy the act of placing it on the turntable. It is about ownership and presence. We long for texture because technology has flattened everything. We seek materials and surfaces that can be felt and carry traces of life: raw, dark wood, concrete, untreated metal, hand-shaped ceramics, and textiles. The surfaces are honest. The forms are heavy and rounded. They stand firm and create a sense of security.
The colours are warm tones of rust, cocoa, honey, and ochre, complemented by soft white hues ranging from pale pink to light grey, with touches of clear, strong colours in blue, red, and orange.
The dream is a home with identity, not just comfort. A longing for depth, not just reach. We need roots, not just networks. And a willingness to weave nature back into the structure of everyday life – not as an escape from the city, but as part of it.
What to experience at From Bloom To Fade
‘Analog …a store’ can be experienced at Formland Autumn 2026 from 16–18 August as a unique and cohesive trend installation, where you can explore on your own, take part in daily workshops and trend talks, visit the flower studio, and enjoy a delicious menu in the inspiring trend café.
We embrace an analogue lifestyle that prioritises real experiences.
Less trend. More atmosphere. More presence. More imperfection.
Welcome to Analog ...a store
Talks and workshops on the Trend zone
Here you can see the overview of activities and talks on the Trend Zone during Autumn 2026. No booking required.
Sunday 16/8
10.00 – 12.30 / 14.30-17.30 | Analog ……a mood bar keyboard_arrow_down
In the midst of the fair’s vibrant buzz, we invite you into an analog sanctuary for the senses, materials, and forms. At our all-day moodboard bar, you can let your creativity flow freely.
Explore a curated selection of raw tiles, soft textiles, and inspiring colours. Combine your favourites on the moodboard and watch your next interior concept or upcoming collection take shape.
Take a break, feel the materials, and discover your common thread.
13.00 - 13.15 | Trendtalk with Studie Flyhelsted keyboard_arrow_down
Join us for a brief insight into the inspiration behind the Trend Zone.
13.15 - 14.15 | Workshop with J7184 CHROMALAB ......a hair lab keyboard_arrow_down
Become your own colour expert with CHROMALAB® and create your unique colour conditioner using the award-winning hair toning range, Chroma Molecules.
See how easy it is to mix your own toning treatment and how effortlessly you can maintain your hair colour at home.
Founder and colour expert Katrine Roborg will guide you through the entire process, sharing insights about the product and why personalised beauty is essential.
There are 20 workshop spots available, allocated on a first come, first served basis.
Monday 17/8
10.00 – 12.30 / 14.30-17.30 | Analog ……a mood bar keyboard_arrow_down
In the midst of the fair’s vibrant buzz, we invite you into an analog sanctuary for the senses, materials, and forms. At our all-day moodboard bar, you can let your creativity flow freely.
Explore a curated selection of raw tiles, soft textiles, and inspiring colours. Combine your favourites on the moodboard and watch your next interior concept or upcoming collection take shape.
Take a break, feel the materials, and discover your common thread.
13.00 - 13.15 | Trendtalk with Studie Flyhelsted keyboard_arrow_down
Join us for a brief insight into the inspiration behind the Trend Zone.
13.15 - 14.15 | Workshop with L9236 B GREEN …..a. greenery keyboard_arrow_down
Create your own autumn wreath together with B GREEN using their beautiful Kaja iron ring.
Using seasonal natural materials, you’re invited to enjoy a creative and inspiring pause with a focus on aesthetics, craftsmanship, and community.
There are 20 workshop spots available, allocated on a first come, first served basis.
Tuesday 18/8
10.00 – 11.30 / 13.30-16.30 | Analog ……a mood bar keyboard_arrow_down
In the midst of the fair’s vibrant buzz, we invite you into an analog sanctuary for the senses, materials, and forms. At our all-day moodboard bar, you can let your creativity flow freely.
Explore a curated selection of raw tiles, soft textiles, and inspiring colours. Combine your favourites on the moodboard and watch your next interior concept or upcoming collection take shape.
Take a break, feel the materials, and discover your common thread.
12.00 - 12.15 | Trendtalk with Studie Flyhelsted keyboard_arrow_down
Join us for a brief insight into the inspiration behind the Trend Zone.
12.15 - 13.00 | Workshop with M9548 Nicolas Vahé …..a food lab keyboard_arrow_down
Step into a new Nicolas Vahé season filled with irresistible new launches across all categories – hard to resist, even if you tried.
Join us for a tasting and explore the latest flavours and food trends of the season. Experience the newest products, discover exciting flavour combinations, and find a new favourite among the delicious arrivals.
There are 20 workshop spots available, allocated on a first come, first served basis.
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