Greenhouse • Hall L

Explore the unique green universe created in collaboration with GASA GROUP 

Get free international visitor ticket

Nature to the People

Spaces for Living – Nature to the people

Inspiration for both professional plant retail and bringing greenery into everyday settings.

At GREENHOUSE, GASA GROUP demonstrates how plants can be brought closer to people – and how they can be presented and staged in ways that make them easier to understand, choose, and live with.
Both in-store and at home – indoors and outdoors.

The stand is designed as two distinct retail environments, where plants can be experienced in very different ways.
Here, the focus is on placement, colours, materials, furnishings and flow – and on how these elements influence the experience of plants, whether you are a customer or a professional.

GREENHOUSE is based on GASA GROUP Lifestyle – our work with insights into consumer types, behaviour, and how we live with plants.

These insights have been translated into concrete, visual solutions that can be directly applied to plant retail and interior design.

GREENHOUSE offers practical ideas for:

  • Creating clear sales zones
  • The interplay between plants, fixtures and storytelling
  • How indoor and outdoor spaces can be connected (for the same consumer type) within plant retail

At the same time, GREENHOUSE is a sensory experience, offering inspiration for your own home, balcony, or garden.

Greenhouse concept at Formland

In other words, GREENHOUSE is both a showroom and a source of retail and sales inspiration, where plants are not merely displayed – but staged in a way that creates connection, calm, and delight.

It is Nature to the People – translated into space, experience, and retail.

Get free international visitor ticket now

Activities at Greenhouse

Here you have an overview of the activities you can join in Greenhouse arranged by GASA Group. Everything is included in your ticket - no booking required.

Sunday 16/8

Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.

There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.

Monday 17/8

Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.

There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.

Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.

There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.

Tuesday 18/8

Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.

There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.

Join GASA GROUP’s plant bingo, where you’ll gain insights into fascinating plants, test your plant knowledge, and have the chance to win lovely plant prizes to take home.

There are 20 spots available for each plant bingo session, allocated on a first come, first served basis.

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