Lene Bjerre Design & Simple Goods

LENE BJERRE

At Lene Bjerre, we have a history of merging handicrafts with design and trends with tradition. We take pride in letting nature into our lives, and in creating rooms to live in. Rooms that reflect personalities, and let personalities have a base from which to engage in vibrant conversations, lovely dinner parties, candlelit nights and the small everyday moments.

This season, Lene Bjerre proudly celebrates 50 years of designing timeless home moments with the launch of our Autumn/Winter 2025 Collection. Rooted in Scandinavian heritage and designed with a modern sensibility, this collection honors our legacy while embracing the future of home décor.
Drawing inspiration from our rich design archive, the collection revisits signature materials, silhouettes, and decorative details that have defined Lene Bjerre over the decades. Several pieces carry subtle nods to our past - making this collection not only a celebration of the season, but a tribute to five decades of design, aesthetics, and Nordic elegance.

The mood is warm, tactile, and sophisticated – with soft textures, sculptural forms, and a muted, earthy palette that evokes calm and quiet luxury. From elegantly set dinner tables in silver and glass to inviting bedrooms wrapped in quilted comfort, every detail invites you to slow down and enjoy life’s everyday rituals.


SIMPLE GOODS

SIMPLE GOODS was founded out of a wish — and a firm belief — that it is possible to do better. We searched everywhere for natural, eco-friendly, and chemical-free cleaning products that clean effectively while being safe for our family, our pets, and the environment. We couldn’t find them.

The vast majority of cleaning products — even some that claim to be sustainable — contain ingredients that are not only harmful to nature but also to our health and well-being. So, we set ourselves a goal: to develop our own brand of trustworthy, responsible, sustainable, and natural cleaning products. And we succeeded!

We produce our cleaning products using gentle, natural, and plant-based ingredients, enhanced with beneficial probiotic bacteria (probiotics), as well as natural and organic essential oils. We ensure that all ingredients are recognized by nature and are therefore 100% biodegradable.

All our accessories are carefully selected based on the principles of sustainability, durability, and natural components. Our partners are meticulously chosen, and the majority of our products are produced according to environmentally friendly certifications and principles such as EcoCert, Indoor Air Controlled, and Fair Trade.