We are a family-owned Danish company founded in 1977. We distribute beauty products to a large part of the Danish retail market. Our customers include department stores, perfumeries, drugstores, supermarket chains, and many more.
The company’s founder, Kirsten Gramm Mogensen, began by selling a single cosmetics line to a few stores – today, we offer a wide range of brands across cosmetics, fragrances, and skincare.
Our goal is to be an innovative and forward-thinking partner for our customers, staying closely aligned with current trends. We strive to provide high-quality products at competitive prices. Creating value for both our customers and end consumers is our highest priority – their satisfaction is the key measure of our success.
We are constantly on the lookout for new and attractive brands and product categories. To stay inspired and up to date, we frequently travel and participate in international trade fairs.
Company profiles, product categories, and areas of interest are written and added by the suppliers and are not based on knowledge or assessment from Formland.





