MASALA products are designed in Denmark and produced in India, both home textiles and garments in relaxed bohemian style. The products are mostly made of sustainable recycled sari fabrics, including the well-known sari quilts and cushions with traditional kantha embroidery. The sari products are supplemented by a range of basic garments of soft organic cotton. These are timeless styles with emphasis on Scandinavian simplicity and comfort. The company is owned and run by Anjali Poulsen and Henrik Erlandsen. Anjali was born in India and is a qualified designer. She travels to India several times