Articles
CHROMALAB® Revolutionizes Hair Care: Award-Winning Danish Design Reimagines Classic Hair Coloring
arrow_backTo the overview14 August 2026 | Chromalab
A professional salon product transformed into an exclusive lifestyle concept.
Those were the words from the jury when CHROMALAB® received the prestigious Formland Creators Award. With the launch of Chroma Molecules, the Danish brand has created a brand-new category within hair care and toning that hits the sweet spot between professional salon quality and the consumer's demand for bespoke beauty.
What is Chroma Molecules?
Chroma Molecules are highly concentrated, semi-permanent color pigment drops. The concept is simple yet ingenious: the consumer or hairdresser adds a few drops to their favorite conditioner or hair mask to create a unique, personalized Colour Gloss Treatment.
"They have transformed a professional product into a lifestyle product... while developing it in a way that allows it to be used within classic sales channels."
– Formland Creators Award Jury (Mads Nørgaard, HAY Sales Director, Mads Arlien-Søborg, PEJ Trend)
The beauty ritual of the future:
Behind the brand is founder and color expert Katrine Roborg. Her vision is to challenge the idea that hair coloring has to be a heavy, chemical process. With Chroma Molecules, color maintenance becomes an indulgent, weekly beauty ritual instead – just like a nourishing face mask.
Meet CHROMALAB® at Stand J7184 at Formland, or join their workshop in the Trend Zone (Hall M, Sunday at 13:15–14:15), where Katrine Roborg demonstrates how to become your own color expert.
This article is written by:
Chromalab
CHROMALAB®️ is a danish brand that fuses a passion for hair colouring with creativity and curiosity.
We develop products that make it easy for consumers to care for their haircolour at home. Our solutions allow you to customise your own shade, giving you full control over both tone and maintenance.