GRAILS
We are a Danish design company creating watch holders inspired by classic cars. The idea grew from a desire to unite two worlds that often overlap—the passion for cars and the fascination with mechanical timepieces. Our watch holders are functional design objects that not only store your watch but also celebrate the passion many share for mechanics, aesthetics, and personal style.
Meet us
Philip Ahn
Founder
My name is Philip, and my interest in design, cars, and watches goes all the way back to my upbringing and my parents. I grew up in a home surrounded by classic cars, watches, and Danish design. My parents’ philosophy of buying timeless designs—because they outlast trends—is one of the cornerstones behind my company, GRAILS. My work with watch holders stems directly from these passions. I wanted to create a solution that combines a love for cars, watches, and design in a single product—something that’s both practical in everyday life and aesthetically satisfying. I wanted to make a watch holder that doesn’t just store your watch but invites you to use and enjoy it, much like you would a classic car or a beautifully crafted piece of furniture.
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