LA DOLCE VITA / THE SWEET AND JOYFUL LIFE
— Three current trend teams expressed through words, products, and colors with Trend Expert Anette Eckmann / Eckmann Studio
Can we really talk about ‘the sweet and joyful life’ in the midst of a difficult time marked by war and chaos? According to trend expert Anette Eckmann, the answer is yes.
We live in a world that often feels unpredictable – things can change dramatically from one day to the next. That’s why the longing to leave behind what is uncomfortable and fear-inducing is growing, and instead turn our gaze toward better times and the joy of life
We are seeking love, happiness, and security like never before – environments that invite a light, carefree life. We may not expect to be happy in every aspect, but we can do a lot to nurture joy. The question is: How can we meet customers’ needs with collections, goods, and products that evoke this very feeling of happiness?
Anette Eckmann explores how lifestyle retailers can use shapes, colors, stories, and themes to create store experiences that resonate emotionally – and deliver unique shopping moments. Her inspiration comes from Italy and the Italian way of life: La Dolce Vita – the sweet and joyful life. In her talk and trend theme, she draws on the world-famous Italian culture, lifestyle, and taste.
Are you ready to help customers find joy in the present, let go of the past, and embrace life’s lightness? Help them experience La Dolce Vita through the Italian lifestyle – focusing on carefree moments, beautiful surroundings, good food, fine wine, and relaxation, just like in Fellini’s iconic film classic La Dolce Vita.
”Right now, many people are prioritizing self-care, experiences, well-being, and things that bring joy – as a way to navigate the world’s challenges and crises.”
Anette Eckmann, Trendhunter
Anette Eckmann’s talk is inspired by Fellini’s iconic film La Dolce Vita (The Sweet Life), an Italian comedy-drama where the term has since become synonymous with a life filled with joy, luxury, and indulgence.