CIRCUS CHAOS
— Send in the clowns!
Join daily talks with Anette Eckmann / Eckmann Studio in hall E
Sunday 17/8 and Monday 18/8 at 14.30 — Tuesday 19/8 at 13.00
Imagine your shop as a circus on tour. Each new setup should spark excitement and curiosity in your audience. Because today, retail isn’t just about products – it’s about putting on a spectacular show.
READY TO ENTER THE ARENA?
Is running a retail shop comparable to performing in a circus? According to Anette Eckmann / Eckmann Studio, the answer is yes. Join her daily trend talks in Hall E during the Formland trade show to explore the inspiring perspective.
In a time when simply opening the doors to your shop and waiting for customers is no longer enough, Anette Eckmann argues that attracting customers and sparking a desire to buy requires theatrical skills. Perhaps it’s even time to pack up your shop and pop up in unexpected places just like a travelling circus – to connect with a new audience through your unique act.
A SPECTACULAR PERFORMANCE
Many shop owners and assistants already feel like performers – artists in a retail circus, selling tickets to the next show. But without a spectacular performance, the audience won’t come. Therefore, today’s shops must become a stage of constant reinvention, offering a programme – products, experiences, and atmosphere – designed to captivate and delight the “audience”.
THE SHOW MUST GO ON
In a world that feels like a “circus”, it’s more important than ever to give it your all every single day. Many retailers are facing challenges and uncertainty, but just like performers they have to enter the arena regardless of how they feel. Performers don’t let the show down – they draw strength from their passion and meet their audience with professionalism and energy. With the same mindset, you as a shop owner can find the inspiration to think differently and act boldly – even when times are tough.
LET YOURSELF BE INSPIRED
Join Anette Eckmann’s energetic trend talk and rediscover your motivation – along with the belief that the dream of running a successful, profitable shop is still within reach. But it takes courage: the courage to enter the arena, to perform new acts, and to believe that your circus can become a crowd-puller.
Think like a performer – show off your act, share your tips and tricks, and create a dazzling line-up of acts with an original mix of playful antics and magical moments that will have customers cheering and flocking to your shop.
