WHOSAIDTRASH - A STORE CONCEPT AT FORMLAND
Design, recycling, and upcycling - in YOUR store?
We all know that we should conserve water, sort our waste, and get more use out of our clothing. The narrative is good, right, and important - of course, we should do those things.
But what about when we're shopping for our store or our project? Should we prioritize sustainable purchases? How much weight do we give it? And is it even possible? Is it marketable?
As human beings, we're not particularly fond of being told what we should and shouldn't do. We'd rather be guided by our desires - by what we like and what we're passionate about. Even when it comes to spending money. Imagine if recycling and upcycling were seen as stylish and cool, rather than something we reluctantly choose with a nagging sense of guilt. What if we chose an upcycled product because we're drawn to its trendiness and the sustainability aspect is added as a bonus - a gift - on top of a beautiful - and perhaps unique - product.
But how do we make it happen? How do we bring upcycled products and recycling into our stores? How do we incorporate them into our projects - and does it even work?
That's for you to judge.
Mette Hagedorn have created a store concept in Hall J2, where the color palette is vibrant and cohesive, with a modern combination that suits AW2023 - at least if you enjoy adding color to your life ... And to your store!
This store concept is different from an exhibition, aiming to make the area as realistic as possible. It demonstrates that design, recycling, and upcycled products can easily coexist on the shelves - even in YOUR store. It shows that recycled and upcycled products can bring excitement and personality, perhaps something quirky and serve as eye-catching elements.
In this area, you will find fixtures and products that are familiar to you and products you have certainly never discovered before. You will see products upcycled from downspouts and sewer pipes, tents and canvas pants, towels, recycled textiles, old carpets, waste plastic, discarded smocks, and much more.
The color palette guides everything - regardless of whether the products are recycled or newly produced, upcycled, sustainable, or none of the above. The design language is homogeneous and graphic, with an emphasis on round shapes, arches, and cylinders. Furthermore there is a touch of rawness as several materials have been salvaged and saved to bed re-used.
