Get ready for the season´s product and color choices with Pej Group´s commercial trends and color directions for SS26. This talk provides a complete overview of the zeitgeist, megatrends, and four trend themes - each presented with moodboards, color combinations, and concrete recommendations for purchasing, styling, and communication. Trend Editor Mette Lykkegaard From brings years of experience in developing and presenting Pej Group´s trend material at conferences and trade fairs. She delivers the content with a strong focus on relevance for professionals in the interior industry.  

Mette Lykkegaard From, trend editor, pej gruppen

Award-winning designer and author David Andersen demonstrates how design methods can be used as a driving force for development, innovation, and business in everything from furniture and interior design to branding and customer experiences.

Drawing on his new book, he shares insights into how design processes can create value across industries. The book brings together experiences, practices, and personal stories – including cases such as Queen Mary’s first dress, a shoe collection for Bianco, and his role as Head of Design at Rosendahl – offering a concrete look at how creativity can be transformed into identity, innovation, and business strength.

Get ahead of the future as trend researcher and CEO Julia Lahme takes us on an inspiring journey into the trends and movements that will shape our consumption, lifestyle, and culture in the years to come. You’ll gain a focused insight into the most important currents, what they mean for you and your business, and how our views on body, health, fashion, age, and home will evolve over time.

With a mix of insight, humor, and practical perspectives, Julia Lahme equips us with the tools to understand what we’ll be asking for – and how you can meet the future with open eyes and creative solutions.

E-commerce is moving at a pace that makes even the algorithms sweat.
AI agents are shopping on your behalf, Chinese platforms are redefining speed across the entire value chain, and consumers expect lightning-fast experiences from brands they can trust.

In China, you can watch a livestream where an influencer sells more in 10 minutes than a Danish webshop does in a month. In the West, OpenAI and Google are testing universal shopping carts that let you buy across multiple stores – directly in the chat. And in the middle of it all, Danish businesses are trying to strike the right balance: between technology and trust, speed and fairness.

This year, E-commerce Trends 2026 zooms in on exactly that:

How AI and data are transforming the entire customer journey, what we can learn from shopatainment and ultra-dynamic value chains in Asia, and how economic trends are shaping Danish e-commerce now and in the future.

In this session, Anna Katrine Matthiesen, AI Director & Partner at Vertica, presents the key e-commerce trends for 2026. She’ll share both the big picture and practical strategies – and how these trends can be turned into actionable steps for your own business.

Get ready for the season’s product and color choices with Pej Group’s commercial trends and color directions for SS26. This session offers a comprehensive overview of the zeitgeist, megatrends, and four trend themes – each presented with moodboards, color combinations, and practical recommendations for purchasing, styling, and communication. Trend Editor Mette Lykkegaard From brings years of experience in developing and presenting Pej Group’s trend material at conferences and trade fairs. She delivers the content with a strong focus on relevance for professionals in the interior industry.

Mette Lykkegaard From, trend editor, pej gruppen

AI is evolving at lightning speed, yet many are held back by technical barriers, time pressure, or uncertainty: What should you use it for? How do you get started? And what should you watch out for?

AI is no longer something that only happens in Silicon Valley or at tech giants’ headquarters. It’s a technology already transforming the way we work, sell, and organize – even in small businesses and retail stores. In this session, futurist Mathias Behn Bjørnhof focuses on the concrete opportunities artificial intelligence offers for retail and small-scale producers. Not as a distant vision, but as something that can create real value here and now.

After years of inflation, crises, and caution, optimism is slowly returning. Consumers remain conscious, but they´re ready to shop again - just with more consideration. In this talk, trend researcher Louise Byg Kongsholm offers a timely insight into how the economy, the zeitgeist, and consumer behavior are evolving - and why a "ketchup effect" might be just around the corner.

The focus isn´t only on trends and numbers, but also on the values, attitudes, and actions that drive ud as people and consumers - and how they shape our choices, expectations, and the way we create growth.

A talk about the store’s role as a cultural counterpoint in a time when retail is threatened by uniformity, e-commerce, and aesthetic fatigue. The session also highlights store employees as carriers of knowledge, experience, and aesthetics – and how their role can regain the status and respect it once held.

Trend researcher and lifestyle expert Mads Arlien-Søborg argues why stores should once again become local cultural hubs, created by passionate and dedicated people

Get ready for the season’s product and color choices with Pej Group’s commercial trends and color directions for SS26. This session offers a comprehensive overview of the zeitgeist, megatrends, and four trend themes – each presented with moodboards, color combinations, and practical recommendations for purchasing, styling, and communication. Trend Editor Mette Lykkegaard From brings years of experience in developing and presenting Pej Group’s trend material at conferences and trade fairs. She delivers the content with a strong focus on relevance for professionals in the interior industry.

Mette Lykkegaard From, trend editor, pej gruppen

Ian Wisler-Poulsen explores how to strengthen relationships with customers and colleagues. As service offerings become increasingly complex, many opt for the easiest solution – yet the human interaction with an employee remains crucial for loyalty and advocacy.

Companies often have strong values, but employees lack clear behavioral guidelines – and are simultaneously affected by self-overestimation, the biggest bias in behavioral psychology. Ian focuses on how each individual can become the best version of themselves through the ability to interact effectively with others.

After years of inflation, crises, and caution, optimism is slowly returning. Consumers remain conscious, but they´re ready to shop again - just with more consideration. In this talk, trend researcher Louise Byg Kongsholm offers a timely insight into how the economy, the zeitgeist, and consumer behavior are evolving - and why a "ketchup effect" might be just around the corner.

The focus isn´t only on trends and numbers, but also on the values, attitudes, and actions that drive ud as people and consumers - and how they shape our choices, expectations, and the way we create growth.