Greenhouse • Hall K

An experience created in collaboration with GASA Group centrered around flowers and plants.
Join the daily Walk & Walks with plant ekspert Alberte Hammer.

 

Nature to the People

Designed for today’s and tomorrow’s nature-conscious consumers. 

Discover GASA GROUP’s unique perspective on current trends within the plant industry at this season’s Formland. Once again, we have teamed up with Danish florist Alberte Hammer who will interpret the current trends with great creative efforts.

At GASA Group we are committed to our mission of bringing “Nature to the People” by designing contemporary plant concepts that meet consumer needs. Based on the GASA GROUP Lifestyle material, we will be showcasing five innovative concepts:

The Pick & Mix Concept: Embracing consumers’ interest in nurturing plants, this concept allows plant enthusiasts to create unique combinations with small plants, perfect for decorating windowsills. GASA GROUP provides stands and POS materials for Pick & Mix plants.

The Convenience Concept: Addressing consumers' desire for life balance and simplicity, GASA GROUP offers solutions like EASY CHRISTMAS, EASY HALLOWEEN, and EASY GARDEN, providing easy and effective plant solutions.

Biodiversity: GASA GROUP prioritizes biodiversity as a crucial parameter for the consumers of tomorrow. Recognizing biodiversity as outlined by WWF, the company is dedicated to delivering plants that foster biodiversity in all its forms.

Packaging: With a growing focus on packaging challenges globally, GASA GROUP takes a stand. The company supports innovative packaging ideas and aims to offer concepts that put as much importance on the packaging as on the plant itself.

The DIY Concept: Meeting the increasing trend of creating personal experiences in an automated world, GASA GROUP provides creative solutions that empower consumers to craft their own experiences with plants.

Workshops

Through these concepts, GASA GROUP shows its dedication to understanding and fulfilling the needs of today's and tomorrow's nature-conscious consumers. We also shine a spotlight on upcoming trends for a nature-conscious lifestyle.

We hope to see you at the Greenhouse area in hall K. 

Walk & Talks with Alberte Hammer

You can join the daily Walk & Talks with plan expert Alberte Hammer and learn more about the ideas behind the concept and the key SS24 trends. No booking required. 

Sunday

Come by Greenhouse and join the Walk & Talk with Alberte Hammer to learn more about the concept and the key SS24 plant trends.

Monday

Come by Greenhouse and join the Walk & Talk with Alberte Hammer to learn more about the concept and the key SS24 plant trends.

Tuesday

Come by Greenhouse and join the Walk & Talk with Alberte Hammer to learn more about the concept and the key SS24 plant trends.

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