27 June 2018
Do you have the right products on your shelves and are you following current outdoor trends? At Formland, a number of bloggers, stylists and trendsetters will be presenting their idea of the trendiest products on the market in the areas GREEN ESCAPE and SELECTED BY.
On 16-19 August 2018 at Formland, a number of trendsetters from both home and abroad will be inspiring visitors by presenting their favourite styles and products in the GREEN ESCAPE and SELECTED BY areas.
- "Style is personal and individual, and we can't wait to see the results when selected bloggers, stylists and trendsetters present their personal favourites of the most sought-after products currently on the market. GREEN ESCAPE will be displaying small outdoor areas, while at SELECTED BY, trendsetters will handpick their favourites from the fair. They hope to inspire visitors to use the exhibitors' products in their own stores and hopefully boost their sales by displaying the right products on their shelves," says Mai-Britt Risvig Flyvholm, Project Manager at Formland.
Inspiration for outdoor oases
The GREEN ESCAPE area will be displaying the outdoor trends. Here six bloggers, stylists and trendsetters will compete to create the prettiest outdoor oasis. On Formland's opening day, a panel of judges, consisting of author and presenter Signe Wenneberg, trend expert and owner of Eckmann Studio, Anette Eckmann and Stig Lauritsen, garden designer at Paradehuset, will select the winner.
Participants include gardening enthusiast Maria Christensen (Livsnyderhaven), stylist Pernille Riis Frederiksen (Krea_Pernille) and instagrammer Fie Frøling (Woodlandwhim).
- "I'm looking forward to inspiring others at Formland and helping to encourage people to use their garden more. In Denmark we don't use our outdoor space enough, and I'm looking forward to showing that it doesn't take much to create a cosy garden," says blogger and instagrammer Maria Christensen. She runs Livsnyderhaven, where she inspires gardening enthusiasts. She continues:
- "I work a lot on creating the right ambiance and I want to help people take notice of and love their outdoor space. I have plenty of ideas ready for GREEN ESCAPE. I want to create magic in the garden, terrace and orangery and to make people want to use their garden all year round," says Christensen.
Trendsetters' favourites on display
Trendsetters will also have free reign when Formland repeats the success of the SELECTED BY area, where ten of the industry's biggest trendsetters from both home and abroad select their personal favourites and must-haves from exhibitors at the fair.
The exhibition will be held in the walkway in front of Hall E, where visitors can find inspiration in the handpicked products. Participants include the world famous interiors blogger Holly Becker (decor8), Sweden's trend guru Stefan Nilsson (Trendstefan), Marlene Marie Møller (Boligcious) and home interiors editor Signe Munk Lund (Alt Interiør).
Trendsetters create personal outdoor oases at Formland