03 December 2019
'The Art of Living' is the title of this season's trend zone at Formland Spring, which takes place from 30 January until 2 February 2020 at MCH Messecenter Herning, Denmark. The focus will be on sustainability and the idea of close, meaningful and long-lasting design - seen in the context of the home.
The trends areas are always a big crowd pleaser at Formland. Photo: MCH/Tony Brøchner
Designers, upcoming talent, buyers and suppliers will come together once again at MCH Messecenter Herning, Denmark, when Formland opens its doors for the 72nd time this spring.
As is customary, there will be four days with full focus on the latest trends and tendencies in the interior and design industry, and visitors can once again look forward to exploring the fair's trend zones, which time and time again prove to be a major attraction.
Sustainability and durability - two sides of the same coin
The renowned STUDIE FLYHELSTED, which is run by the design duo Mille Fly and Sofie Helsted, is ready with Formland to present Formland Spring's major trend zone, which this time offers the concept 'The Art of Living'.
- We zoom in on sustainability. And responsibility. Consumers are placing more and more demands. The products we invest in need to have added value. It could be in the form of greater durability, better quality, a good story or a sustainable angle. Good design has to make sense both in our lives and our homes, explains Mille Fly and Sofie Helsted from STUDIE FLYHELSTED.
Therefore, in 'The Art of Living', visitors can experience an abstraction of the home in three different scenarios: A Sense of Your Inner Self, with the focus on balance and well-being, A Feeling of Soft Seduction, where personal expression creates the framework, and A Touch of Togetherness, which embraces the sense of community as the nerve. The common denominator is art, crafts and objects that are meaningful in a sustainable everyday life.
During the fair, the design duo also focus on various sub-themes with selected exhibitors in the trend zone. This includes the well-known design and paper studio Vissevasse, which has specially designed wallpaper for 'The Art of Living'.
If hunger starts to kick in and your feet are in need of a rest, do not despair... The café KOLO tempts visitors with tasty dishes and homemade organic food in a newly interpreted version of the garden room in the middle of the trend zone.
The '70s meets modernism in 'The Villa'
Visitors can look forward to a culinary experience at Formland's trend café 'The Villa'. Café Nord is responsible for serving the food, while the popular design studio Atelier Cph has provided the aesthetic setting for the eating experience. 'The Villa' is a stylish blend of modern, minimalist and cubic exteriors, fused with classic warm interiors inspired by the '70s.
- Names like Le Corbusier, Picasso and Alvar Aalto have been the inspiration behind this year's trend café. The architects and artists' own villas have been staged in a new setup that focuses on functionality, modernity and simplicity. In collaboration with our talented partners, we are looking forward to welcoming visitors, says Formland's project manager, Mai-Britt Risvig Flyvholm.
The defined trend areas are just some of the many highlights to be enjoyed at this year's fair. When the Danish interior and design fair Formland Spring opens its doors on 30 January - 2 February, MCH Messecenter Herning will form the backdrop for a number of prominent exhibitors, interesting talks and unique experiences, as well as the very latest in interior and design.
The modern home is reinterpreted at Formland