23 July 2019
The Danish interior and design trade fair Formland pays tribute to the sustainable mindset in the We Care area at Formland Autumn 2019, providing an inspiring insight into environmental production, zero waste culture and the sustainable design products of the future.
The Danish interior and design fair Formland combines sustainability and design in the new We Care area. Foto: MCH/Tony Brøchner
Is it possible to combine good design with caring for the planet, climate and the environment? The answer is yes, and Formland will be putting this idea in the spotlight this autumn when the interior and design fair invites the industry to visit the inspiring We Care area. The exhibition expands on the sustainable mindset and provides a unique insight into the opportunities in environmental and responsible production.
This means visitors can look forward to learning about natural materials, zero waste production and social responsibility, just as they get to experience the exciting journey that a waste product undergoes when it is recycled for a new purpose and with a new design. The exhibition offers a wealth of gorgeous, sustainable designs made from recycled materials, which all have major benefits for the environment.
"We pay tribute to design, but we also need to care for our planet and our resources, which is why we're really looking forward to presenting our exhibition We Care. It combines both sustainability and design in one. Via storytelling, visitors gain an insight into how and where you can really make adjustments by using the recycling mindset and thereby learn how to care for nature," says Formland's project manager, Mai-Britt Risvig Flyvholm.
Sustainable design products without compromise
Lübech Living is among the Danish interior and design companies to change their production. In 2011, the lifestyle company presented their first flower pots made from recycled paper at Formland. Today, Lübech Living has created a whole range of handmade design products that are produced in sustainable conditions and from recycled and natural materials such as paper, plastic, glass, wood and leather. The range comprises everything from vases and baskets to jewellery, candlesticks and candles.
"We work purposefully and consciously with sustainable production both when it comes to choice of materials and in our actual production - and we never compromise on design or functionality. We create timeless, Nordic design with a meaningful history and with a social and environmental purpose," explains Susanne Lübech, owner and designer at Lübech Living.
Industry has a responsibility
Susanne Lübech acknowledges that maintaining a sustainable focus can sometimes challenge and prolong the process, but this doesn't stop Lübech Living. Because the industry has a responsibility, and if you are able to produce in a way that is more caring for the environment, you should do, she believes.
"The more we focus on sustainability in the industry, the quicker we will see developments, and the easier it gets. That's why we're delighted that Formland has created the We Care area. It shows that Formland is paving the way as a frontrunner in the industry, and I hope that the area can help bring visibility to the many sustainable alternatives and also show that these are easy to achieve," says Lübech.
You can experience We Care in Hall E throughout Formland Autumn 2019, which takes place at MCH Messecenter Herning, Denmark, from 15-18 August. Visitors can look forward to exploring 450 exhibitors who will be displaying the latest in everything from interiors, botanics and ceramics to lighting, fashion and food. The fair also has great talks and inspiring activities to offer.
Sustainable design in the spotlight at Formland