17 January 2020
When Formland opens its doors to the spring show which runs from 30 January to 2 February, visitors will find inspiration and new knowledge on how to boost their business among the many activities at the trade show, including styling events and educational talks from leading industry experts.
Formland Spring 2020 is being held at MCH Messecenter Herning from 30 January to 2 February. Photo: MCH/Tony Brøchner
Standing out and being unique are in focus when Formland opens its doors to four days of trade show at MCH Messecenter Herning on 30 January. In addition to finding inspiration among all the exhibitors at the trade show - who count both well-established as well as up-and-coming brands - visitors can also look forward to learning a lot from all the activities at the show as well as the exciting programme of talks.
With a special message that spans the events and talks at the spring interior and design show, Formland is putting the spotlight on what stands out and is unique. Shops are therefore being encouraged and inspired to stand out in order to retain customers and strengthen their business and future survival.
Make your shop feel personal to increase footfall
In collaboration with the association Danish Decorators, Formland has created a styling event where visitors can seek advice and guidance for their shops from members of the association.
- We provide inspiration and advice on how shops can create something completely unique which tells their story so they remain true to themselves and their brand. If you believe in your brand, and if you create a sense of personality around it which extends across the physical store and its online presence, it helps to draw customers into the shop, says Louise Ringgaard Jessen, who owns Danish Decorators.
At Formland Autumn 2019, the decorators had styled examples of shop windows, but at the forthcoming show they will be passing on their ideas on how to style a whole store from the windows and podiums to the shelves. The shop will be styled using products from stands at the show, and will present different areas of the home. You can find inspiration on how to sell the concept more easily - and thus the product - to the end-customer by targeting the product to the environment in which it is often used.
Professional business-boosting presentations
If you take a closer look at Formland's programme of talks which are being given on the Speak Up stage, it's clear that you will have every opportunity to pick up tips and inspiration on how to strengthen your business, among other things by staying up to date on current trends and fashions.
Through panel debates, talks and mini courses, it is possible to get up to speed on how to decode trends and use them in your shop, how to make the most of Instagram as a sales channel, and how to sell a product to a consumer who shows no interest in buying.
The talks etc. will be given by leading professionals such as Louise Byg Kongsholm, owner of pej gruppen, Anne-Louise Johnsen, social media manager at Saabo Kommunikation, and Jill Hawkins, an independent futures consultant. Jill Hawkins will give visitors an insight into how to sell their products to a generation that has grown up in a world characterised by climate change, excess consumption and mass production.
- Brands today are facing a generation of conscious, woke consumers who are questioning what they have, why they have it and why they need more of it. They challenge brands from from every angle: their authenticity, sustainability, relevance, and communication.
- The ultimate skill for the future is creativity, as we will need to improve it in order to solve problems - such as how to develop a sustainable business or sell to people who don't want more stuff - and come up with unique ideas that are relevant to people in the future, says Jill Hawkins, who hopes that her talk will encourage people to think of doing things in new ways.
Thomas Skov and Anette Eckmann are also among the speakers at the spring edition of the show. While Thomas will provide input on how politeness and attentiveness can generate increased sales and enhance the shopping experience for customers, Anette Eckmann will draw parallels to the retail trade and its survival abroad.
Formland: Be unique and bolster your business