06 February 2019
The Danish interior and design fair Formland ended on Sunday after four days of focus on sustainability, excitements and innovation in MCH Messecenter Herning. Formland Spring 2019 was visited by 11,687 professionals and could therefore celebrate an increase in numbers of visitors.
11,687 found inspiration at Formland. Photo: MCH/Tony Brøchner
There was plenty of excitement in store for visitors when Formland opened its doors last Thursday, and on Sunday the interior and design fair was able to celebrate the number of enthusiastic visitors who had attended Formland Spring 2019 in MCH Messecenter Herning during the days of the fair.
Industry meets at Formland
The many excited visitors at Formland included Kop & Kande, who visit the fair twice a year:
"Formland is where the entire industry meets, which is why it's the right place for us. Formland is the place to spot new trends. This is where we are inspired and meet our suppliers. With the entire industry gathered in one place, we can quickly get an overview of what we need to be following. We attend Formland in both autumn and spring, and will definitely be continuing to do so," says CEO in Kop & Kande, Peter Rønn.
Dorte Elene Hansen, owner of the design shop KAiKU was equally enthusiastic about Formland and spent three days there:
"Formland is the place I come to for inspiration. As well as the many inspiring stands, Formland knows how to create trend zones and is therefore able to inspire with innovative presentations. I can now go home and immediately put all the many new and specific input to use. For me, Formland is the physical store where I meet new and existing suppliers. As this is where the industry meets, I save a lot of time. I often say no to salespeople who want to visit me in my store. They have to come to Formland, because this is where I go to for inspiration every time," says Dorte Elene Hansen.
According to Allan Torp, blogger and owner of Bungalow5.dk, Formland is a good place to meet both established and upcoming brands:
"I live in Copenhagen, where I am surrounded by large design companies, but at Formland I also get to meet smaller companies. Formland gives me the opportunity to talk to a lot of people at once, instead of having to spend 14 days driving round to see everyone. I am inspired at Formland. People are happy here and there's a certain creator spirit among the new designers, which is cool," explains Allan Torp.
Joy among exhibitors
The exhibitors also enjoy Formland. Frederik Bagger, owner and founder of the lifestyle brand of the same name, has been attending Formland for the last four years, ever since launching his brand at the fair:
"It's been a great fair. At Formland we reach most of our Danish customers. Formland has a completely different personality compared to other trade fairs, and it has a homeliness that makes it a quite unique and cosy place to be," says Frederik Bagger.
Impressive prizes awarded at Formland
The excitement and enthusiasm unfolded in earnest in Hall E, which formed the setting for the first time ever of HORESTA's prestigious trade competitions. Here young trainees were celebrated on Friday, when Denmark's best trainee waters, trainee chefs, the student of the year in open sandwiches (smørrebrød) and catering, as well as the best trainee receptionist of the year were all chosen.
Saturday the Danish championships for professional chefs and waiters were celebrated. Here Chef of the Year 2019 went to Kristoffer Ringsing from Restaurant B-spis, while the award for Best Waiter 2019 went to Karina Grand Kannegaard from Restaurant Ti Trin Ned.
Enthusiasm rubs off
The joy and enthusiasm among exhibitors and visitors also rubbed off on the management in MCH A/S:
"Smiles bring out smiles. That's what we heard at the opening, and when both visitors and exhibitors smile, it makes us smile because then the trade fair has lived up to its main goal of being the setting for personal meetings. Congratulations and thank you to the 390 exhibitors who have gathered the best from the Danish design and interior industry in one place" says Georg Sørensen, CEO of MCH A/S, who is delighted with both the increase in visitor numbers and visits from 29 countries.
Formland Spring 2019 was visited by 11,687 professionals. The next Formland fair is Formland Autumn, which takes place 15-18 August 2019 in MCH Messecenter Herning.
Winners of Horesta's trade conferences
Chef of the Year: Kristoffer Ringsing (Restaurant B-spis)
Waiting Staff of the Year: Karina Grand Kannegaard (Restaurant Ti Trin Ned)
Apprentice Chefs of the Year: Marie Ipsen (Restaurant Møhr) and Louise Rosenvinge Lodahl (Restaurant Vrads Station). The year's apprentice chefs attend College 360 in Silkeborg.
Apprentice Waiters of the Year: Emily Louise Hoften Lorenzen (Søllerød Kro) and Jeppe Kjærgaard Knudsen (Kadeau). They are students at the Hotel and Restaurant school in Copenhagen.
Student of the Year - open sandwiches and catering: Daniella May Albrecht and Khaton Hamid Mesto from College 360 in Silkeborg.
Receptionist of the Year: Sophia Swing (Hotel Skt. Petri), who is a student at the Hotel and Restaurant school in Copenhagen.
Excited visitors at Formland