19 May 2020
The Danish public health authorities issued updated guidelines for trade show activities, under which Formland Autumn 2020 can be held as scheduled this August. Exhibitors and buyers across the board have warmly applauded this news.
Formland Autumn will be held on 13-16 August 2020 at MCH Messecenter Herning. Photo: MCH/Tony Brøchner.
Formland Autumn will be able to welcome guests and exhibitors as planned on 13-16 August 2020. This was made clear by recently updated guidelines from the Danish Ministry for Industry, Business and Financial Affairs. Trade shows and shopping centres are now subject to the same regulations, which stipulate a minimum amount of floor space per person.
The staff and management of MCH Messecenter Herning also welcomed the announcement, which means that they will be able to host the 73rd edition of Denmark’s premier event for the interiors and design industry as scheduled.
“We were very happy to learn that trade show activities are once again possible, which will benefit the business community and Denmark as a whole,” says Georg Sørensen, CEO of MCH A/S, who looks forward to Formland as the first trade show to be held after the re-opening.
“We are delighted with the broad support and community around Formland. We aim to continue living up to the trust vested in us, and to create a safe and responsible environment for exhibitors and visitors’ businesses at the event in August.”
Formland brings together the industry
For five years running, Imerco has used Formland as an internal company trade show. Imerco CEO Frederik Brønnum is glad that it appears the tradition can be carried on this August.
“We bring together all of our shops at Formland. Participating in Formland is very important to our unity as a chain, and it gives our employees the opportunity to once again meet with our key suppliers and see all of the latest products,” says Frederik Brønnum.
The large Danish chain Kop & Kande also brings together its shops at Formland. CEO Peter Rønn confirms the importance of the event:
“Formland is extremely important for Kop & Kande, and we fully support the plan to conduct the trade show in August. The shops need to see the latest products so that they can personalise their Christmas product range beyond what is marketed through the chain’s central organisation. It saves us a great amount of time to bring all of Kop & Kande together at Formland and speak with all of the shops at once,” says Peter Rønn.
Broad support from exhibitors
The announcement also garnered support from a wide spectrum of exhibitors who are looking forward to meeting with colleagues and customers in Herning this August.
“I’m really happy that Formland Autumn can be held as planned. Formland is an important meeting place and a trade show that we’ve supported for many years – and which we intend to support for years to come. When things are rough in the industry, we lend our support. It’s important that we show our strong unity. We will be there because we want to motivate our customers’ employees to achieve great sales in the second half of 2020,” says Michael Ring, owner and CEO of Stelton.
This positivity is echoed by Peter Laursen, CEO of Ib Laursen ApS.
“It’s really great that we can come together and make Formland Autumn 2020 happen despite the challenges in our society. As always, we are big supporters because Formland and the Danish market are very important to us. We look forward to meeting with our customers again. Although it will certainly be in somewhat different conditions than in the past, these personal encounters are still very important,” says Peter Laursen.
A similar sentiment is expressed by Marianne Jensen, President of the Danish Giftware Association (FAGA).
“On behalf of FAGA, I wholeheartedly support MCH and the decision to host Formland Autumn in August. I am really happy that small and medium-sized businesses – like the one I am part of – can once again show the industry that we stand united. We look forward to showing our customers all of the latest trends and products in the perfect setting,” says Marianne Jensen.
Design industry supports Formland Autumn 2020