A constantly evolving interior and design industry
The interior and design industry is constantly evolving causing trends and consumer behavior to change quickly. Therefore, adaptation to the market requires new and exciting initiatives, creative thinking and different processes.
Read along as the suppliers at Formland share their stories, their knowledge and exciting news.
26. November 2025 | Lübech Living
Lübech Living opens new inspiration shop in Aalborg
Last Friday, Lübech Living opened the doors to the Lübech Living Shop, their new inspiration universe in Aalborg. The store is designed to showcase how OOhh Collection, Vance Kitira, and UASHMAMA can
21. November 2025 | Ib Laursen
Spring-Summer 2026
The SS26 collection from Ib Laursen is inspired by the summer moments that turn into memories. The decorated summer table brings us together for the season’s celebrations, while the garden hums with l
7. November 2025 | Lübech Living
OOhh private label: Tailored design solutions with responsible production at the core
Lübech Living is experiencing growing interest from both Danish and international brands seeking to differentiate themselves through aesthetic and responsible design.
In a time when retail customer
31. October 2025 | Lübech Living
Create Atmosphere with Extra-Large Candles from Vance Kitira
If you have a space that calls for something bigger, Vance Kitira XL candles are the perfect solution. With heights of 38 cm and 45 cm, these candles stand out on the market — both in height and width
7. October 2025 | Lübech Living
OOhh wants you to look behind the products
Right now, Lübech Living is running a campaign encouraging people to look behind the products. It’s about exploring what a product is made of, how it is produced, and the values it represents.
A pr
6. October 2025 | Lübech Living
Lübech Living at the Sustainability Festival: Consumers want more than just interior design
The festival highlighted climate action, the green transition, and the political considerations that come with it. Lübech Living shares their experiences and reflections from their stand.
Lübech Li
15. September 2025 | Lübech Living
Nostalgia in a beautiful new design
Christmas brings traditions, memories, and special moments, and with OOhh’s new candy canes, the classic Christmas motif is combined with modern, responsible design.
The design is inspired by nosta
12. August 2025 | Maya Soele®
The Story Behind Maya Soele® – From a Personal Moment to a Unique Business Concept
The idea for Maya Soele® was born in the summer of 2021, during a day of family celebration.
Our eldest son had just graduated from high school – a milestone marked with traditions, decorations, cham
12. August 2025 | Maya Soele®
Maya Soele® Featured in Daily Interior
We are proud to share that Maya Soele® has been featured in the renowned design magazine Daily Interior, which attracts readers from across the globe. Having a publication of this caliber choose to hi
12. August 2025 | Maya Soele®
One Year After Dragons’ Den – Season 10: Ready for the Next Chapter
It’s hard to believe that it has already been a year since Maya Soele® stepped onto the stage in Dragons’ Den Season 10. The experience was not only a proud moment for us, but also a turning point tha
11. August 2025 | Klarborg Denmark A/S
Etly Klarborg’s Annual Elves Celebrate 25th Anniversary
It is with great joy and gratitude that Etly Klarborg celebrates the 25th anniversary of her beloved Annual Elves.
For 25 years, these elves have spread coziness, wonder, and Christmas spirit in ho
11. August 2025 | Lübech Living
Christmas with OOhhx ceramic - a beautiful new collection from Lübech Living
Lübech Living is incredibly excited to launch this wonderful new addition. As a natural step in the growing interest for OOhhx ceramics, we have developed a beautiful Christmas series.
The aim of O