20 December 2022 | LINEA G
When Linea and Anne Grundahl started LINEA G back in 2018, they set the goal that they want to work against an industry characterized by overproduction, cheap off the rack clothing and the use-and-throw-away culture.
It was important for them to contribute to a more enlightened and honest approach to the clothing industry.
Clothing consumption in Denmark is 35% higher than the rest of the world's population. One of the biggest culprits is the rapidly changing fashion, with up to 24 new collections annually. Clothes have become a product that we buy and get rid of after a short time.
INVEST IN YOUR CLOTHES
If you choose high-quality clothing, which is also more expensive, you take much better care of it - it becomes an investment. On average, we only use our cheapest clothes 7-8 times.
If we use our clothes twice as much, the food print from clothing production will drop by as much as 44%.
Buying new clothes will never be sustainable, but if we all act a little more thoughtfully, our consumption will not be at the expense of our planet.
Choose clothes that are made to last, and you will contribute to more sustainable clothing consumption.