Don't miss out on the inspiring area SELECTED BY where four trend experts in cooperation with Formland, has created their own creative environment.
Experience SELECTED BY in Hall E - read more here
Who
1: Anette Eckmann - Trend expert at Eckmann Studio, @eckmannstudiocopenhagen
2: Allan Torp - Influencer, @bungalow5dk
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The area has also at ealier fairs presented strong unfluencers as Ulla Johanne Johansen from 'Mad & Bolig', Charlotte Ravnholdt from 'Bo Bedre', Holly Becker from @decor8, Stefan Nilsson from @trendstefan, Rikke Skytte from @rikkeskytte, Malene Marie Møller from @boligcious, Mads Arlien-Søborg from @madsarliensoborg and many other talented people from the industry.
What
SELECTED BY is an area on the fair, which is styled by four strong design ekspert from the industry. Here they have created their own creative universe on the basis of a self-elected theme. The styling consists of fantastic products from the exhibitors, as the design experts has chosen themselves.
Why
A tradition is born. SELECTED BY has now been a part of the fair since Formland Spring 2018.
The area is created to show the trend and tendencies of the season shown through the eyes of the trend experts. They inspire and lure us out from our closed boxes and they style with take-off in their personal taste. They challenge our ordinary thinking and plant new formats in our mindset.
SELECTED BY is an extra experience which gives the visitors inspiration and ideas, that can be used directly in their own stores.
