A Kind of Nature



In a time where digitalization fills up our daily life the trend zone in Hall D will take “back to basics”. A Kind of Nature is a zone where the surroundings are touched with nature and its countless sources of inspiration where the near and the original is in the center.

We find ourselves in a time where the climatic crisis has made its mark and the digitalization becomes more complex. It is a confusing process. We seek home. Home to the near and authentic.

A Kind of Nature is a spatial abstraction of the nature and its countless sources of inspiration. An aesthetic orchestration in a light purple, midtnight blue and a light grit color filled with products that refers to nature in either color, material, pattern or shape.    

We seek natural materials, which gives us a feeling of something original and pure, of silence and cosiness. We seek handmade products with a relevant story and a personal expression. We seek new ways on how to recycle materials which warns us of changes ahead. 

A Kind of Nature has roots in the 70’es and start 80’es where the dominating natural materials where sisal, cork and hessian. Round corners and structured surfaces together with materials as wool and velvet helps each other to support the soft and natural expression. Glass bricks and brick floors are also back together with metals as gold and brass. The colors are light, dull and pastel-like and milk tones are the “new neutrals” which are used on walls and accessories.

A Kind of Nature is a natural boost of inspiration and nourishment. Use it. Wrap yourself in it. Feel it!

we look forward to se you at the trend zone 'a kind of nature' In Hall D.